VU Television Network will launch in 15 major cities across the U.S. in September offering original programing combined with Local Entertainment News and event offerings in every city.
"The main differentiator for VU Television will be our local presence in each city. While the majority of networks that have launched over the past few years have only been able to offer national cable programing, VU Televisions will tap into the power of our www.icplaces.com websites to enhance and attract more audience numbers." said Steven Samblis, CEO of IC Punch Media, Inc. "Over the past eight years, through our icplaces.com websites, we have built a large contingence of local partnerships and viewers in each city. These include local concert and event partners in each market, along with restaurant partners, business partners, theaters, both large and small, Hollywood studios and Out of Home Network partners. We will now harness these relationships and deliver it to our stations in each and every city, giving us a true local presence combined with an amazing line up of original programing and content.
The break-out star of local programing for VU Television in each city will be a weekly half-hour entertainment news show "Happening This Week in...!!" The show will bring local viewers their own one-stop entertainment-hub to know everything going on that week in their city. We will feature upcoming concerts and events coming to town each week. The show will tell people how to purchase tickets for the various events, even if they are sold out. We will offer local restaurant reviews, sent in by people around the city using the icplaces.com "Instant Restaurant Review" app, which will be re-launching in August of 2013. "Happening" will also announce and hold local movies screenings with give-away prizes and events on air and in partnership with local businesses in each city. This is a truly unique distinction in launching a new TV Network where we will be actually running each local affiliate station in the designated cities. It will allow VU Television to build local marketing partnerships to enhance their brand and build their domestic audience through this established programming platform.
