PETALUMA, CA--(Marketwired - May 30, 2013) - MarketLive , the leading provider of eCommerce technology for high-growth merchants, today released new technology features designed to exponentially improve merchants' ability to differentiate their brand while continuing to improve their conversion rates. The release shows the results of MarketLive's focus on increasing innovation by more than doubling their R&D investment every two years. Features in this release put rich capabilities and decision tools in the hands of merchants in a highly-adaptive and useable fashion.
MarketLive's search enhancements in this release build on three years of concentrated effort to provide dynamic, rules-based search tools allowing merchants to fully "searchandise" their site. MarketLive enhanced search capabilities include:
- Product and category search facets, integrated with site navigation
- Natural language refinements in search results
- Rules-based attributes refining search and facet results
- Integrations with content that return product, content and category cross-sell information for better merchandising of products and offerings
Additional, powerful content management tools have also been added to the MarketLive platform. Content Management enhancements provide merchants with a rich variety of tools to flexibly merchandise their products and brand in the way that best speaks to their buyers. Merchants can use value-added content such as recipes, designer profiles, manufacturer details, and customer videos as part of the product description -- and make them fully discoverable through integration with search.
Specific innovations include:
- Ability to relate products and content in multiple ways to ensure they are displayed when appropriate
- Analytics and metrics to measure content effectiveness
- Faceted navigation for content as well as products
- UI improvements to make content administration and set up simpler for merchants
"These powerful new features give our merchants the ability to manage the merchandising of their site in a manner that best represents their brand, allowing them to create strong authenticity and differentiation in a market increasingly dominated by Big Box players," said Mark Pierce, CEO and president of MarketLive. "Our rate of innovation in our product is increasing exponentially, ensuring we consistently deliver flexible, easy-to-use features for our merchants that in turn deliver unbeatable experiences for their customers."
Highlights of MarketLive's new platform release include:
- Search Enhancements - Sophisticated search includes features integrating value-added, user and product content. New features also improve search result relevance and site wide searchandising capability.
- Content Management Features - Templates and features allow flexible use of product and value-added content to optimize merchandising throughout the site. Content is tightly integrated with search ensuring optimized product and content display.
- Site Preview - By using wizard based site preview and drag and drop merchandising tools, retailers can design, preview, and adjust displays before they deploy them live. Site preview provides a testing and validation tool that allows merchants to choose a future date and then preview and experience their site as a shopper would.
- Discount Message Enhancements - Merchants benefit from an intuitive display of discounts and their effects on an order, ensuring the best experience for the buyer.
These new features and capabilities are available immediately and are being rolled out to all MarketLive customers.
MarketLive will be a Gold Sponsor at the Internet Retailer Conference and Exhibition (IRCE) and will be at Booth #1403.
About MarketLive Since 1995, MarketLive, Inc., has been the leading provider of eCommerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates.
The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers many successful retail eCommerce sites, including Armani, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg, John Deere, Title Nine, Intermix and others.
For more information, visit MarketLive at www.marketlive.com .
Media Contact: Renee Newby Rocket Science PR, for MarketLive Office: +1 415 464 8110 x213 Mobile: +1 757 651 6554 Email: Email Contact
