WELLINGTON , Fla., May 29, 2013 /PRNewswire/ -- Embark Holdings, Inc. (OTC: EMBK) announces today that its wholly owned subsidiary Muscle Warfare, Inc. and a major sports nutrition "military catered" distribution company, www.FitnessFirstUSA.com , are launching a joint promotional "SALUTE THE TROOPS" Initiative! This program is a "limited time" special offer discount in pricing for all military personnel; this initiative demonstrates Muscle Warfare and Fitness First USA 's commitment to support our U.S. Military and all that serve our nation. Over the next 2 months we expect the initiative to generate approximately $75,000 in revenues along with retaining new loyal customers to the Muscle Warfare brand.

FitnessFirstUSA.com was selected as the sole partner for this initiative as they have long been recognized as the industry leading direct to consumer military distributor in the sports nutrition industry. Daniel Amato , CEO/President of Muscle Warfare states "We are proud to honor our troops, their sacrifice and commitment to serve our nation needs to be recognized. We are excited to collaborate with FitnessFirstUSA.com to help provide this great opportunity to purchase our products at discounted prices. Our products are specially designed to cater to physically demanding activities and the need to remain fit and strong during training and military operational assignments."

FitnessFirstUSA.com Co-owner Mark Taylor states "I was delighted when Dan approached me with this "SALUTE THE TROOPS" idea as it helps demonstrate our collective commitment to our service personnel which have always been our core customers. In addition, this further proves the dedication we have to providing the highest quality sports nutrition to the men and women who put it on the line every day for us each and every day!"

About Muscle Warfare, Inc.

Muscle Warfare is a cutting edge sports nutrition manufacturer that is passionately driven to create and distribute the absolute highest quality products in the marketplace. Every product we develop has been forged with great experience and focus on maximizing product efficacy for real world results. Furthermore, Muscle Warfare products are rigorously tested by top testing labs to help insure them free of banned substances. We are truly committed to helping all athletes achieve and surpass their highest goals and potential.

About Embark Holdings, Inc.

(EMBK) Founded in 1985 and headquartered in Wellington , Florida , United States , our business model is to research, evaluate, and acquire profitable private firms in the business segments of sports nutrition, energy, and business services for the benefit of our shareholders.

By providing the financial and human capital necessary to deal with the overwhelming administrative, planning, governance, compliance, and regulatory issues that abound, our partners can focus their energy and flourish.

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About Fitness First USA :

Since 1996, Extreme Forces U.S.A. Inc. has been honored & privileged to serve the nutritional needs of the men & women of the U.S. Armed Forces stationed around the world. As the demand from family, friends and other civilians increased, we decided to open our doors to the American public at large.

Ownership and management of Extreme Forces U.S.A. Inc. brings over 35 years of experience in the sports nutrition and dietary supplement business to their online and catalog distribution, with a special emphasis on their large military base of customers. Since 1996 Extreme Forces U.S.A. Inc. has striven to provide top products at great prices, all delivered with the highest quality of customer service in the industry.

www.FitnessFirstUSA.com  

FORWARD-LOOKING STATEMENT: This press release contains forward-looking statements, including expected industry patterns and other financial and business results that involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to differ materially from results expressed or implied by this press release. Such risk factors include, among others: the sustainability of recent growth rates in the holding industry; the positioning of Embark Holdings in the market; ability to integrate acquired companies and technology; ability to retain key employees; ability to successfully combine product offerings and customer acceptance of combined products; general market conditions, fluctuations in currency exchange rates, changes to operating systems and product strategy by vendors of operating systems; and whether Embark Holdings can successfully gain market acceptance. Actual results may differ materially from those contained in the forward-looking statements in this press release.

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SOURCE Embark Holdings, Inc.