Players Network Acquires Over 15,000 Hours of Prem

Players Network Acquires Over 15,000 Hours of Premium Programming to Launch Multiple Branded Lifestyle Networks on Our "Channels-Plus" Platform

LAS VEGAS, Jul 20, 2012 (GlobeNewswire via COMTEX) -- Players Network (OTCQB NTV) announced today that it has signed Content Licensing and Distribution Agreements with M3X Media, Inc. M3X's Cloud CDN (Content Distribution Network) will be integrated with Players Network's proprietary Enterprise Web Platform, enabling the Company to bundle the Content and launch its "Channels-Plus" strategy, in numerous Lifestyle Categories, on any internet connected device in the world. In addition, M3X's Founder/CVO, Jim Devericks, will advise Players Network's Management and Board of Directors during the initial stages of the working relationship between the two Companies. 
The Content includes up to 15,000 hours of professionally produced Movies and Television series in numerous Lifestyle Categories, such as Extreme Sports, Music, Cooking, Kids and dozens more. This revenue sharing licensing agreement will allow Players Network to use this massive amount of quality programming to attract viewers to its various newly created "Channels-Plus" Platform. 

In today's rapidly expanding New Media landscape, getting consumers to watch videos in Niche Lifestyle Categories that interest them is not enough. When consumers watch Lifestyle Videos on Players Network's "Channels Plus" Enterprise Web Platform, they're seamlessly brought into a "Lifestyle Channel Destination", where in addition to watching more videos - including premium Pay Per View Programming - they can also connect socially to the stars and celebrities in the videos' Niche Lifestyle Category, buy merchandise, receive offers and discounts, read blogs, enter contests, and enjoy an array of other "Pluses" specific to that Niche Lifestyle Category, while creating a personalized user experience and enjoying membership benefits. 

Mark Bradley, CEO of Players Network states, "Jim Devericks brings over 30 years experience and in-depth knowledge of technology, content libraries and distribution networks that will aid our company's next-generation growth." 

"If Players Network were to try and recreate this library, we could spend over 100 million dollars in production cost. We now have what we need to complete our Programming, Distribution and Enterprise Web Platform technology to enable us to build several Lifestyle Destinations above and beyond the company's original "Vegas On Demand" channel. This partnership with M3X Media, Inc. will allow us to monetize Video Content in a multitude of new and exciting ways. Jim Devericks has created an amazing Data Cloud CDN, and I look forward to a long and prosperous relationship with Jim and M3X," adds Mr. Bradley. 

Jim Devericks, Founder/CVO of M3X Media, Inc. states, "The synergies between our two Companies were abundantly clear after we examined the Players Network Interactive Enterprise Web Platform and their unique business approach to monetizing content and realized that we were a perfect fit for each other. With the M3X content relationships and our Data Cloud Infrastructure and Worldwide Distribution capabilities, I felt a contractual relationship would be a home run for both Companies." 

About Players Network: 

Players Network is a Producer and Distributor of Television and New Media that develops and distributes Branded Digital Lifestyle "Channels Plus" Destination "Playgrounds" that utilize the company's proprietary Enterprise Web Platform. Players Network's original "Vegas On Demand" channel is distributed in over 27,000,000 television homes over Comcast, DirecTV, AT&T, Verizon and Dish Network, and worldwide on its own Internet Channel Destination, as well as on Hulu, Blinkx, Google, YouTube and Yahoo Video; and for DVD Home Video, mobile platforms, and through worldwide Television Syndication. For more information go to www.playersnetwork.com 

The Players Network logo is available at  http://www.globenewswire.com/newsroom/prs/?pkgid=6398

About M3X Media, Inc: 

M3X Media, Inc. is a cutting-edge digital entertainment, multimedia company and custom multimedia service with its core focus on portable multimedia solutions. Its world-class team of hardware and software developers is at the forefront of the next generation in software, multimedia portals and media security solutions. 

M3X Media's software allows for the secure download, streaming, storage and enhanced playback options for personal media (music, video, games and TV programming). The company takes personal media storage to the next level by focusing on integrating its own proprietary software based on Apple iOS, Android, Windows Mobile, Blackberry and Tablets by offering various manufacturers the option of licensing its technology for their personal media devices. Our core focus centers around the user experience on mobile devices and platforms and to this end we have developed an entirely new window or Mobile platform called Multi-Platform Entertainment Cloud Access (M.E.C.A) utilizing our hybrid cable/satellite system. M3X Media is headquartered in West Palm Beach, Florida. For more information, please visit www.mthreex.com