Seems all large companies are targeting savings on

Seems all large companies are targeting savings on lowering there bandwith for video, Cell phone, internet  Fire strom out there.

Standard for video telephony and video streaming as well

The new standard will deliver benefits to video telephony as well. It too, was hitherto largely based on H.264. With HEVC, the image quality can be increased substantially at the same data rate. Likewise, the transmission can be adapted for web video-streaming. MPEG-DASH, a transport format for multimedia streaming, currently enables viewers to watch judder-free videos via the Internet. Today it allows the transport of H.264-encoded contents as well as other standards. The researchers are planning to extend DASH by April 2013 in such a manner that it can also transmit HEVC-encoded videos.

Read more at: http://phys.org/news/2012-08-standard-hevc-en...y.html#jCp

Google or another company has h.265.

Google has a strong self-interest in VP8 and VP9: YouTube. Cutting network usage saves Google money, Frost said -- one of the motivations for Google's $123 million acquisition of VP8 developer On2 Technologies .

People watch more than 4 billion YouTube videos a day , Frost said, and the company streams more than 6 billion hours of video each month.

"With a codec as good as VP9, we can significantly increase the size of the Internet," Frost said. "We can significantly increase the speed of the Internet."

VP8 is at the heart of a video technology called WebM that Google unveiled three years ago at Google I/O.

VP9 and an audio codec called Opus both will be incorporated into WebM, Frost said.

Once Google finishes the VP9 bitstream specification in June, it will turn its attention to performance optimizations, such as software that speeds video encoding and decoding.

Google also plans to work on improvements for using VP9 in applications such as videoconferencing, which are sensitive to delays. That should arrive by the end of 2013, Frost said.

And hardware support should come sooner, likely the third quarter, when Google releases the designs that let chipmakers build it into processors for free.

And eventually, VP9 will become obsolete too. "We're going to have to turn to VP10 and keep on doing it," Frost said.

Just sharing,       All this technology stuff is confusing but everyone are scrambling hard thats for sure.