Harbor Island Development Corp. (OTCQB: HIDC), (th
Post# of 152
Posted On: 05/23/2013 12:58:23 AM
Harbor Island Development Corp. (OTCQB: HIDC), (the “Company”), through its wholly owned subsidiary BrandSeed Media Services LLC. (“BrandSeed”), a multi-channel direct marketing service provider, today announced that the Company has signed an exclusive marketing agreement with House Brands, LLC (“HouseBrands”). BrandSeed will be expanding its multimedia marketing campaign for Dynamic Male® which is entering the multi-billion dollar male sexual performance enhancement market.
BrandSeed is performing a second round of testing to further optimize the direct response campaign for the launch of Dynamic Male. BrandSeed is performing a comprehensive set of services including strategic marketing, media buying, creative development, call center conversion/scripting and media optimization. The testing and rollout costs are being funded by HouseBrands. Once the campaign is maximized, the companies plan to enter a profit sharing compensation structure as the campaign expands. Dynamic Male’s innovative and all-natural formulation enhances male sexual performance and health. Dynamic Male works by taking one pill daily which produces high lifetime values and recurring revenue from monthly continuity shipments.
HouseBrands has focused the Dynamic Male product development effort on creating a proprietary all-natural formulation that offers quick male sexual enhancing results and other health benefits for men as they age. The Dynamic Male formulation has been received well by the initial customer base with strong re-order metrics confirming the efficacy of the offer and the value proposition. With continued successful testing, the companies expect to produce future revenues by selling to millions of potential customers through BrandSeed’s nationwide multi-channel media network.
“We are encouraged by the initial results and acceptance by consumers of Dynamic Male’s innovative all-natural formulation. Our team has years of experience launching new products in this consumer vertical and for other nutraceutical health supplements. Many men are looking for less expensive alternatives to $120 per month or more that other products, including prescription drugs, are going for in the marketplace today. Our team has proven we can acquire new customers in this category of products cost effectively and retain these customers translating into potentially high revenue growth. The HouseBrands team is allowing us to optimize all aspects of their product launch strategy which should produce a long term very profitable customer acquisition partnership,” commented Chuck Anton, President and CEO of Harbor Island Development.
BrandSeed is performing a second round of testing to further optimize the direct response campaign for the launch of Dynamic Male. BrandSeed is performing a comprehensive set of services including strategic marketing, media buying, creative development, call center conversion/scripting and media optimization. The testing and rollout costs are being funded by HouseBrands. Once the campaign is maximized, the companies plan to enter a profit sharing compensation structure as the campaign expands. Dynamic Male’s innovative and all-natural formulation enhances male sexual performance and health. Dynamic Male works by taking one pill daily which produces high lifetime values and recurring revenue from monthly continuity shipments.
HouseBrands has focused the Dynamic Male product development effort on creating a proprietary all-natural formulation that offers quick male sexual enhancing results and other health benefits for men as they age. The Dynamic Male formulation has been received well by the initial customer base with strong re-order metrics confirming the efficacy of the offer and the value proposition. With continued successful testing, the companies expect to produce future revenues by selling to millions of potential customers through BrandSeed’s nationwide multi-channel media network.
“We are encouraged by the initial results and acceptance by consumers of Dynamic Male’s innovative all-natural formulation. Our team has years of experience launching new products in this consumer vertical and for other nutraceutical health supplements. Many men are looking for less expensive alternatives to $120 per month or more that other products, including prescription drugs, are going for in the marketplace today. Our team has proven we can acquire new customers in this category of products cost effectively and retain these customers translating into potentially high revenue growth. The HouseBrands team is allowing us to optimize all aspects of their product launch strategy which should produce a long term very profitable customer acquisition partnership,” commented Chuck Anton, President and CEO of Harbor Island Development.
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