$HIDC ~~~ NEW COMPANY WITH NOTHING TO DO WITH THE
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$HIDC ~~~> NEW COMPANY WITH NOTHING TO DO WITH THE OLD!!! >>NEW CEO MAKING BIG MOVES/DEALS!!!! >>KNOW THE CEO AND SEE WHERE THIS COMPANY IS GOING!!!
http://www.brandseedgroup.com/
04/15/2013:
Harbor Island Development Corp. (OTCBB: HIDC), (the “Company”), through its wholly owned subsidiary BrandSeed Media Services LLC, a multi-channel direct marketing service provider, provides a company overview to the investment community.
BrandSeed is in the business of providing strategic business development, advertising, marketing and innovation to entrepreneurial companies that have new and exciting products with a goal of becoming national and/or worldwide brands. BrandSeed intends to partner with small inventors to large nationwide brands that are looking to build sustainable competitive advantage and to become market leaders in their consumer categories.
The Company has assembled a team with visionary expertise to create direct marketing platforms across consumer verticals that strive to drive the lowest customer acquisition costs and maximum customer lifetime value. BrandSeed will utilize its expertise in database marketing, quick-to-market testing, and economic modeling to create a scientific approach to maximizing the rollout potential of its consumer offers.
The Company is led by President and CEO Chuck Anton, a direct marketing visionary and an entrepreneur himself. He was named an Ernest & Young Finalist for “Entrepreneur of the Year” and has been awarded Virginia’s Fastest Growing Company, Catalog Age “Top 10 Catalog Copy”, and has been awarded Top 5 Website Designs by Information Age. Mr. Anton built his first company, Comtrad (DBA “TechnoScout” with over $75 Million in annual revenues), from one employee to over 300 employees creating one of the worlds’ first and leading multi-channel direct marketing companies. His team launched many successful products via direct marketing across print, television, radio, direct mail and social media including the Memory Foam Mattress, EuroPro’s Shark Vacuum, RCA Wireless Phone Jacks, the Ab Doer and more.
“We are excited to bring BrandSeed to the public markets through Harbor Island Development Corp. We believe we have compiled a team with a proven track record of successfully bringing new and innovative brands and their products/services to market. We look forward to sharing our journey with the investment community and build shareholder value as we begin to execute our growth strategy,” commented Chuck Anton, President and CEO of Harbor Island Development.
About Harbor Island Development Corp.
Headquartered in Chesterfield, VA, Harbor Island Development Corp., through its wholly owned subsidiary, BrandSeed Media Services LLC has brought together leaders in multichannel marketing for launching new products and services to market. BrandSeed’s team brings years of expertise creating direct marketing platforms across consumer verticals that strive to drive the lowest customer acquisition costs and maximum customer lifetime value. The BrandSeed team has launched many successful products to market via direct marketing across print, television, radio, direct mail and social media.
For more information, visit: www.harborislanddevelopment.com
http://ih.advfn.com/p.php?pid=nmona&article=57163008
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04/15/2013
Harbor Island Development Corp. (OTCBB: HIDC), (the “Company”), through its wholly owned subsidiary BrandSeed Media Services LLC. (“BrandSeed”), a multi-channel direct marketing service provider, today announced that the Company has signed a print marketing agreement with Merlin Technologies, the manufacturer of GeeWhiz®, a patented incontinence device currently sold nationwide through primary care physicians, hospitals and direct to the consumer.
The GeeWhiz® Incontinence Management Device (IMD) is also known as an external male condom catheter. Protected by 5 issued and other U.S. patents pending, and Medicare billing approved, GeeWhiz is a medical device for men with urinary incontinence, an involuntary loss of bladder or bowel control. According to International Continence Society, urinary incontinence affects 200 million people worldwide of which one-third are men.
Actor and producer, William Shatner, has endorsed the GeeWhiz with an innovations award that has aired nationwide on television and radio. BrandSeed intends to launch a nationwide print campaign for GeeWhiz in various newspapers and nationwide print publications with millions of readers and is able to utilize the Shatner endorsement in its future ad campaigns. The Company believes the print marketing efforts will create awareness of this innovative product and will offer an alternative to diapers for millions of men suffering with urinary incontinence issues. BrandSeed is confident in the success of this campaign as previous tests within this category produced over 500% ROI on media spending.
“We are excited to launch GeeWhiz’s print marketing campaign. The key to a product gaining market penetration is executing a marketing campaign that informs the consumer of solutions that are available to improve their lives and we believe GeeWhiz is a unique product that will help millions of men suffering with urinary incontinence,” commented Chuck Anton, President and CEO of Harbor Island Development.
http://ih.advfn.com/p.php?pid=nmona&article=57174208
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04/16/2013
Harbor Island Development Corp. (OTCBB: HIDC), (the “Company”), through its wholly owned subsidiary BrandSeed Media Services LLC. (“BrandSeed”), a multi-channel direct marketing service provider, today announced that the Company signed an exclusive print marketing agreement with “ChopYourCarPayment.com” that is entering the fast growing multi-billion dollar auto-refinancing market. The company will be working with two of the largest and most respected companies in the auto-refinancing market, Road Loans and Open Road Lending. This will allow ChopYourCarPayment.com to tap into established nationwide auto-refinance lending networks. BrandSeed expects to receive approximately $250 per loan originated through BrandSeed’s marketing campaigns.
ChopYourCarPayment.com is a fast growing company in the early stages of building out their company’s marketing efforts and direct marketing platform. The auto-refinance market has been growing rapidly over the last five years as consumers are looking to lower their car payments, skip a payment and/or put cash in their pocket while lowering their interest costs. Most of the current sales leads in this industry are being generated via online and direct mail campaigns. BrandSeed will bring its expertise to create a direct response marketing platform for ChopYourCarPayment.com initially focused on nationwide print advertising in newspapers and magazines. The Company anticipates that with a successful test of a print campaign, the company can rollout and maximize the number of new loan originations per month based on optimizing the returns on media investments.
“We are excited to be the exclusive marketing partner for ChopYourCarPayment.com. We believe the auto-refinance market is currently underserved and there is substantial opportunity to educate consumers on the very attractive options available to them to lower their cost of car ownership. In addition, direct marketing to consumers with an integrated multi-channel strategy has not been done at a large scale in this industry. We believe with ChopYourCarPayment.com we can become a leader in driving low cost customer acquisition and high lifetime value from millions of potential customers who can save money at a time when everyone is tightening their belt,” commented Chuck Anton, President and CEO of Harbor Island Development.
http://ih.advfn.com/p.php?pid=nmona&article=57186046
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05/02/2013
Harbor Island Development Corp. (OTCQB: HIDC), (the “Company”), through its wholly owned subsidiary BrandSeed Media Services LLC. (“BrandSeed”), a multi-channel direct marketing service provider, today announced that the Company has signed an exclusive marketing agreement with House Brands, LLC (“HouseBrands”). BrandSeed will be expanding its multimedia marketing campaign for Dynamic Male® which is entering the multi-billion dollar male sexual performance enhancement market.
BrandSeed is performing a second round of testing to further optimize the direct response campaign for the launch of Dynamic Male. BrandSeed is performing a comprehensive set of services including strategic marketing, media buying, creative development, call center conversion/scripting and media optimization. The testing and rollout costs are being funded by HouseBrands. Once the campaign is maximized, the companies plan to enter a profit sharing compensation structure as the campaign expands. Dynamic Male’s innovative and all-natural formulation enhances male sexual performance and health. Dynamic Male works by taking one pill daily which produces high lifetime values and recurring revenue from monthly continuity shipments.
HouseBrands has focused the Dynamic Male product development effort on creating a proprietary all-natural formulation that offers quick male sexual enhancing results and other health benefits for men as they age. The Dynamic Male formulation has been received well by the initial customer base with strong re-order metrics confirming the efficacy of the offer and the value proposition. With continued successful testing, the companies expect to produce future revenues by selling to millions of potential customers through BrandSeed’s nationwide multi-channel media network.
“We are encouraged by the initial results and acceptance by consumers of Dynamic Male’s innovative all-natural formulation. Our team has years of experience launching new products in this consumer vertical and for other nutraceutical health supplements. Many men are looking for less expensive alternatives to $120 per month or more that other products, including prescription drugs, are going for in the marketplace today. Our team has proven we can acquire new customers in this category of products cost effectively and retain these customers translating into potentially high revenue growth. The HouseBrands team is allowing us to optimize all aspects of their product launch strategy which should produce a long term very profitable customer acquisition partnership,” commented Chuck Anton, President and CEO of Harbor Island Development.
http://ih.advfn.com/p.php?pid=nmona&article=57407195
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05/17/2013
Harbor Island Development Corp. (OTCQB: HIDC), (the “Company”), through its wholly owned subsidiary BrandSeed Media Services LLC. (“BrandSeed”), a multi-channel direct marketing service provider, announces that the initial results for its NxUltra campaign have greatly exceeded the performance targets set by BrandSeed and its exclusive marketing partner American Enhancement Products, Inc. (“AEP”). AEP is a global consumer products company and the manufacturer of NxUltra®, an innovative all-natural supplement enhancing men’s energy levels and sexual performance.
The initial results provide strong support for continued expansion of the NxUltra marketing campaign nationwide and it validates BrandSeed’s optimization strategy as they enter the rollout phase of their marketing partnership with AEP. The media cost per newly acquired NxUltra customer is running at 40% below the budgeted performance targets. This supports continued expansion of the media spending on this campaign and significantly increases target profit margins. As a result, BrandSeed believes that it can add thousands of new NxUltra customers per month as it achieves full rollout over the next few months.
These results also confirm that a demand exists for all-natural supplements that are an effective alternative to expensive drugs for treating sexual performance problems for the aging male. According to AEP, NxUltra has the added advantage of providing many additional health benefits to the consumer and is backed by years of leading edge research. The average cost of male sexual enhancement prescription drugs is $120 per month and is often not covered by insurance providers. NxUltra costs just $49 per month and can be used by many men who prohibited from taking other drugs due to other health issues. In addition, NxUltra provides benefits within 30 minutes and last for over 72 hours per pill.
“We are very pleased that as we are expanding the NxUltra print campaign nationwide as we have entered the initial rollout phase of our marketing efforts. The customer response has greatly exceeded our targets. This confirms that NxUltra can obtain substantial market share in this billion dollar market while achieving low customer acquisition costs. We have validated our ability to increase media spending on this campaign while simultaneously increasing profit margins which gives us confidence that this campaign has large scale potential. We are excited to work with AEP to build a multi-channel direct marketing platform to support a large scale rollout of NxUltra,” commented Chuck Anton, President and CEO of Harbor Island Development.
http://ih.advfn.com/p.php?pid=nmona&article=57621740
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The Company is led by President and CEO Chuck Anton, a direct marketing visionary and an entrepreneur himself. He was named an Ernest & Young Finalist for “Entrepreneur of the Year” and has been awarded Virginia’s Fastest Growing Company, Catalog Age “Top 10 Catalog Copy”, and has been awarded Top 5 Website Designs by Information Age. Mr. Anton built his first company, Comtrad (DBA “TechnoScout” with over $75 Million in annual revenues), from one employee to over 300 employees creating one of the worlds’ first and leading multi-channel direct marketing companies. His team launched many successful products via direct marketing across print, television, radio, direct mail and social media including the Memory Foam Mattress, EuroPro’s Shark Vacuum, RCA Wireless Phone Jacks, the Ab Doer and more.
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