$PTOO 5/15 News ~ PITOOEY!, Inc. Penguin Completes Its Launch of 50 Cities in 50 Days!
PHOENIX, May 15, 2013 /PRNewswire/ -- PITOOEY!,(TM) Inc. (PTOO), a complete digital marketing agency, announces that the PITOOEY! Penguin has completed its 50th destination in 50 days! Originally launching March 25 in Washington, D.C., the PITOOEY! Penguin began its beta testing journey across the United States to raise awareness of this innovative, revolutionary app in 50 cities. Tuesday, May 14, marked the Penguin's ceremonial return to the city of its creation, Phoenix.
David Sonkin, President of PITOOEY!, Inc., stated, "The business community and the consumers have responded to the Penguin in a very personal, interactive way. The PITOOEY! App going live in 50 cities, from Seattle to Boston, has been just the start in a new era in communication between consumers and the businesses they love."
Each morning, a new launch city was announced through PITOOEY!'s Twitter, Facebook, and Instagram social media channels. The basic concept of the campaign, "#BuildYourList™," provided an interactive Facebook timeline, along with daily digital postcards, thus creating a "buzz" about each city as the PITOOEY! Penguin launched.
For the 24 hours after going live, the Company focused heavy social media on that particular city, encouraging users to building their list in advance of the upcoming full launch. Once users logged-on to the PITOOEY! App, they were able to use the "search and subscribe system," to build a customized list of their favorite businesses. This system allows users to receive deals and updates specifically from the businesses in their "List."
Jacob DiMartino, CEO of PITOOEY!, Inc., concluded, "The expansion of PITOOEY! into these 50 markets establishes the personal connection between consumer-to-business in a unique, revolutionary way. It allows users to customize their lists with the businesses they want to hear from and provides merchants a cost-effective manner in which to market directly to their target consumers. This differs greatly from the current 'daily deals' service models, which targets its customers through the optimization of mobile and digital marketing."