$HIDC~~~~~~~~~~~~~~~~~> > > > > RICHMOND, Va., May 17, 2013

New Post Public Reply Private Reply Replies (0) Message Board

May 22, 2013 at 1:29 AM

$HIDC~~~~~~~~~~~~~~~~~> > > > > RICHMOND, Va., May 17, 2013 (BUSINESS WIRE) -- Harbor Island Development Corp. (OTCQB: HIDC), (the "Company"), through its wholly owned subsidiary BrandSeed Media Services LLC. ("BrandSeed"), a multi-channel direct marketing service provider, announces that the initial results for its NxUltra campaign have greatly exceeded the performance targets set by BrandSeed and its exclusive marketing partner American Enhancement Products, Inc. ("AEP") . AEP is a global consumer products company and the manufacturer of NxUltra(R), an innovative all-natural supplement enhancing men's energy levels and sexual performance. The initial results provide strong support for continued expansion of the NxUltra marketing campaign nationwide and it validates BrandSeed's optimization strategy as they enter the rollout phase of their marketing partnership with AEP. The media cost per newly acquired NxUltra customer is running at 40% below the budgeted performance targets. This supports continued expansion of the media spending on this campaign and significantly increases target profit margins. As a result, BrandSeed believes that it can add thousands of new NxUltra customers per month as it achieves full rollout over the next few months. These results also confirm that a demand exists for all-natural supplements that are an effective alternative to expensive drugs for treating sexual performance problems for the aging male. According to AEP, NxUltra has the added advantage of providing many additional health benefits to the consumer and is backed by years of leading edge research. The average cost of male sexual enhancement prescription drugs is $120 per month and is often not covered by insurance providers. NxUltra costs just $49 per month and can be used by many men who prohibited from taking other drugs due to other health issues. In addition, NxUltra provides benefits within 30 minutes and last for over 72 hours per pill. "We are very pleased that as we are expanding the NxUltra print campaign nationwide as we have entered the initial rollout phase of our marketing efforts. The customer response has greatly exceeded our targets. This confirms that NxUltra can obtain substantial market share in this billion dollar market while achieving low customer acquisition costs. We have validated our ability to increase media spending on this campaign while simultaneously increasing profit margins which gives us confidence that this campaign has large scale potential. We are excited to work with AEP to build a multi-channel direct marketing platform to support a large scale rollout of NxUltra," commented Chuck Anton, President and CEO of Harbor Island Development. About Harbor Island Development Corp. Headquartered in Chesterfield, VA, Harbor Island Development Corp., through its wholly owned subsidiary, BrandSeed Media Services LLC has brought together leaders in multichannel marketing for launching new products and services to market. BrandSeed's team brings years of expertise creating direct marketing platforms across consumer verticals that strive to drive the lowest customer acquisition costs and maximum customer lifetime value. The BrandSeed team has launched many successful products to market via direct marketing across print, television, radio, direct mail and social media. For more information, visit: www.harborislanddevelopment.com Forward Looking Statements This press release includes statements that constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Reform Act") and as such, may involve risks and uncertainties. Harbor Island Development Corp. claims the protection of the safe-harbor for forward-looking statements contained in the Reform Act. These forward-looking statements are often characterized by the terms "may," "believes," "projects," "expects," or "anticipates," and do not reflect historical facts. Specific forward-looking statements contained in this press release include, but are not limited to: our successful integration of diversified growth companies, impact of the company's expansion plan, and new business development success, future financial results, development and acquisition of new product lines and services, the impact of competitive products or pricing from technological changes, the effect of economic conditions and other uncertainties. The company's actual performance, results and achievements may differ materially from the expressed or implied in such forward-looking statements as a result of a wide range of factors.

Newer

Older

Scroll down for more posts ▼

Top 10 Most Recent News Articles

Navigating Hit and Run Protocols in St. Tammany Parish

When the Driver Disappears: Steps Forward Hit and run accidents can leave you feeling abandoned and unsure of what to do. In St. Tammany Parish, this scenario is all too familiar. Personal Injury Attorney Ross F. Lagarde cuts through the chaos, offering a clear path for those caught in this nightmare, explained in HelloNation's comprehensive guide. Prioritize Safety and...

Stravito's MCP Server Revolutionizes AI in Business

We're seeing another big swing in how enterprises weave AI into the fabric of decision-making. Stravito, an enterprise customer intelligence platform, launched its Model Context Protocol (MCP) Server. This thing brings company-owned research right into the gizmos teams already use. Now, businesses aren't left groping in the dark figuring out their next moves—pretty...

Kansas City Current's Grand Playoff Push in 2026

A Celebration of Fans and Momentum Some things are bigger than just a match. The Kansas City Current’s event, 'One Current 2026: Bigger Home. Bigger Future.' ain't just another day on the pitch. This is about expanding a vision that has the whole town buzzing. On Sunday, October 25, the buzzhits fever pitch as CPKC Stadium rolls out the biggest event in its...

Infrared Imaging Expands with AI, SWIR: Tech Trends

Infrared Imaging: The Backbone of Future Tech Kinda wild how infrared imaging's become a hot topic in tech circles. With the market expected to jump from USD 9.2 billion in 2026 to a hefty USD 12.6 billion by 2031, averaging a 6.4% growth rate, there's plenty to chew on. Even if you ain't the analytical type, it ain't hard to spot where the money's flowing. Infrared's...

Decision Logic Innovates with Vitals & ShiftFlow Tools

Restaurant Battlefields: The Need for Real-Time Response Running a restaurant is no walk in the park. One slip, and you're dealing with spoiled soup or crabby customers. Decision Logic reckons they've cracked the code to smoother operations with their new tools, Vitals and ShiftFlow. At heart, these products do one thing: put critical data into the hands of managers while...

1.8M Moves in England: The Admin Maze Explained

Navigating the Address Change Labyrinth Every time that welcome mat rolls out in a new spot, you're signing up for a mountain of paperwork. Sloth Move just painted a picture of the administrative mess awaiting those 1.8 million English households that decided 'new view, new digs' last year. Their analysis highlights why moving home means more than packing boxes—it's...

Wrensilva Unveils Studio Console in White Oak

The White Oak Revolution Out of San Diego, Wrensilva's giving audiophiles a new reason to tune in: the Studio record console now comes dressed to impress in White Oak. This marks a fresh chapter in their craftsmanship tale, marrying sleek design with the earthy charm of this beloved hardwood. And guess what? The demand for serene home listening setups is peaking like...

PostalAnnex Lands at Stanford with New Service Hub

PostalAnnex Makes a Strategic Stanford Move It's not every day you see a company nestling into a place like Stanford University. Annex Brands has just opened its latest PostalAnnex location, a stone’s throw from the academic hustle and bustle of the Stanford campus. The geeky vibe of students and professors rushing with deadlines matches well with the efficient service...

VERTESS Tops Axial's 2026 Healthcare M&A Advisor List

Strength Takes Top Spot in Healthcare M&A VERTESS has grabbed the gold medal in healthcare sell-side M&A, something that didn't just fall from the sky. Axial gave them the nod as the cream of the crop among the Top 50 Lower Middle Market Healthcare M&A Advisors for 2026. Evaluating the Strengths that Set VERTESS Apart When Axial, that private deal network that's all about...

Synopsys-TSMC Collaboration Drives AI System Evolution

Synopsys and TSMC: The New Power Couple in AI Ah, the world of semiconductors—where the chips are small but the stakes are colossal. Once again, Synopsys and TSMC have thrown their hats into the ring, diving headfirst into yet another ambitious collaboration. Their latest mission? To fast-track the evolution of AI systems through a suite of innovations strapped to...