All hail content. Cable is closing gap on broadca

All hail content.

Cable is closing gap on broadcast, Turner ad sales chief says

Cable networks are "getting there" in terms of reaching level ground with their broadcast counterparts in prime time, according to David Levy, ad sales chief for Turner, which holds its upfront during the week of broadcast pitches. "Sports, kids and news have been at parity for five, six years," Levy said. "For entertainment, there just hasn't been enough quality programming, but we've really stepped things up in the last four or five years." Adweek (5/19)