Re: Technicolor PRN FB/Steve: About our deal with
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Re: Technicolor PRN
FB/Steve: About our deal with Technicolor's wholly owned subsidiary PRN. The agreement puts us in front of 157 million additional people a month. These numbers are per a the Nielsen Company 2011 study. If you wanted to by space on the network, you could, for a minimum of $500,000.00 for a month. PRN came to me based on the work we did with IndoorDIRECT in the restaurant network. They asked if we would join their other content partners on their networks. It costs us nothing and makes us money. The biggest way it makes money for us is in show product placement. This is why we hired Julie Knapp recently to broker product placement and show sponsorship deals with major corporations.
IC Places Signs Content Agreement With PRN
About PRN:
PRN works with retailers, content partners and advertisers to create in-store programming that engages, informs and motivates consumers where they shop. PRN is a division of Technicolor, a company with more than 95 years of experience in entertainment innovation, Technicolor serves an international base of entertainment, software, and gaming customers. The company is a leading provider of production, postproduction, and distribution services to content creators, network service providers and broadcasters. Technicolor is the world’s largest film processor; the largest independent manufacturer and distributor of DVDs (including Blu-ray Disc); and, a leading global supplier of set-top boxes and gateways. The company also operates an Intellectual Property and Licensing business unit managing more than 42,000 patents.