OMAHA, NE--(Marketwired - May 14, 2013) - Gordmans, Inc. (
Mr. Ayoub joins Gordmans from EDCON, a South African-based retailer operating over 1,000 stores in multiple retail formats throughout five countries with annual sales exceeding $2 billion. At EDCON, he served as chief planning officer responsible for all aspects of merchandise planning, allocation, replenishment and merchandise analysis. He evaluated company capabilities and industry trends to develop strategic initiatives that drove revenue growth, expense savings and improved inventory management.
"Geoff has comprehensive expertise in developing innovative strategies and processes to achieve significant sales growth objectives," said Jeff Gordman, president and CEO. "He is adept at leveraging technology to optimize sales and planning and allocation-related processes. Geoff's planning acumen will help drive Gordmans' continued expansion in both new and existing markets."
Prior to EDCON, Mr. Ayoub was senior vice president of business planning and integration with Home Shopping Network, for which he led the merchandise and show planning and new business processes. He also held several positions with J.C. Penney, the last of which was vice president of business process development responsible for new business systems to support product sourcing, merchandise planning, allocation and supply chain optimization. Prior to JCP, Mr. Ayoub spent seven years with Limited Brands, the capstone of which was leading the planning, reporting and analysis processes for the Limited Stores Division.
Mr. Ayoub earned a bachelor's degree in Economics from the University of Pittsburgh and an M.B.A. degree from Texas A&M University.
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