Pulse Increases California Coverage to 80% Through Six

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News Desk 2018
Pulse Increases California Coverage to 80% Through Six Distributors

DENVER, CO--(Marketwired - May 14, 2013) - The Pulse Beverage Corporation ( OTCQB : PLSB ) ("Pulse") , makers of PULSE® brand of functional beverages and Cabana™ 100% Natural Lemonade, today announced that it has secured four more distributors in the populous state of California. Coverage extends to more than 30 million of the 37 million residents. Pulse has completed its second run of its flagship product, PULSE®, and has begun shipping to Southern California.

Existing distributors are: Avanzar Sales and Distribution, covering Orange, LA, San Bernardino and Riverside counties; Geyser Distributing covering 14 counties including San Francisco and Alameda; Specialty Beverage Distributor covering San Diego and Imperial counties; G.B.L. Distributing Company covering Santa Barbara, Ventura and San Luis Obispo counties; Premium Beverage Company covering Santa Cruz and Monterey; and D&L Distributing.

Patrick Madden of Specialty Beverage, based out of San Diego, said, "We just started selling Cabana™ and the reception and resulting sales have been outstanding. We are very excited to distribute Cabana™ to our customers."

Bill Juarez, President of Avanzar, commented, "We are excited to further our partnership with Pulse to assist in the launch of PULSE® into the Southern California marketplace. The collaboration of Pulse and Baxter Labs is unique and in our 25+ years in the beverage industry we can't recall a brand that has come to market with the evolutionary combination of proven health benefits and great taste. We believe this new line of functional beverages will only add to the strength of the Cabana™ brand which we currently represent for Pulse in the natural food channel as well as distribute in our DSD businesses in SoCal and soon to be in Arizona."

About The Pulse Beverage Corporation

The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and PULSE® brand of functional beverages -- originally developed by a major healthcare company, in three health platforms: PULSE® Heart Health Formula™, PULSE® Women's Health Formula™ and PULSE® Men's Health Formula™.

For more information visit: www.pulsebeverage.com or email info@pulsebeverage.com .

Forward-Looking Statements This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Shareholder Relations: Martin E. Janis & Company, Inc. 877-302-6404 investors@pulsebeverage.com www.pulsebeverage.com Investor and Broker Relations: Acorn Management Partners LLC Lance A. Beckham 678-368-4012 lbeckham@acornmanagementpartners.com Media and Research Analysts: Bev Jedynak 312-943-1123 bjedynak@janispr.com

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