LOS ANGELES, July 17, 2012 /PRNewswire/ -- LuxeYard, Inc., (OTCQB: LUXR), the fast-growing boutique luxury flash sale site, today announced it has surpassed the 700,000 member milestone. The company attributed the achievement primarily to an increased focus on targeting higher quality marketing channels as well as new site functionality aimed at streamlining the shopping experience.

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"Using a variety of marketing channels and focusing our messaging on individual member wants and needs we have been able to boost membership as well as the number of transactions per visit," said LuxeYard CMO, Joshua Thompson. "Member feedback has been critical and we are implementing changes to our core e-commerce interface and marketing strategy to accommodate their suggestions for an enhanced experience with LuxeYard. For example, a recent, relatively simple change to our checkout procedure has led to a significant increase in our e-commerce conversion rate."

LuxeYard believes that by listening to its customers it will be enabled to create a better online shopping experience. Thus, it has updated its messaging platform to focus on an individual's various lifestyle stages versus simply luxury for everyone. By reframing how its customer base can access high quality goods and products at competitive prices on the LuxeYard website, the company plans to carve out a larger share of the e-commerce market, estimated at over $44 billion per quarter in 2012.

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