SAN BRUNO, CA--(Marketwired - May 3, 2013) - Responsys, Inc. (
"Scott's vision and leadership over the past nine years has been instrumental in driving Responsys' growth to becoming a leading publicly traded marketing cloud software and services company," said Springer. "Helping marketing organizations achieve higher quality relationships and customer interactions at scale across email, mobile, display, social, and the web is the driver of our success. I am even more excited for what Scott can bring to his new role as President, Marketing and Platform."
In his role as President, Marketing and Platform for Responsys, Olrich will own all major marketing, product and platform functions for the company. Jason Zintak, who recently joined Responsys as Senior Vice President of Worldwide Sales has taken over the global selling organization. Olrich will continue to be a member of the executive leadership team focused on driving Responsys' strategic direction and future growth.
"Marketing will arguably be the most important SaaS category of the next decade and Responsys is incredibly well positioned to lead this space," said Olrich. "I'm looking forward to building on this momentum as a company and in the marketplace. While I've held a variety of executive roles at Responsys over the years, the alignment of our vision and platform has never been stronger."
Background on Scott Olrich:
- Olrich joined Responsys in 2004 and previously served in a variety of senior management roles including Chief Marketing Officer and Chief Marketing and Sales Officer.
- In 2011, Olrich was named one of The CMO Institute's Top 10 U.S. CMOs.
- Olrich is frequently quoted in leading industry publications and speaks regularly at industry conferences, such as Forrester's Marketing Forum, the National Conference for Database Marketing, the Adobe Summit and MarketingSherpa, American Marketing Association and Direct Marketing Association events.
- Prior to joining Responsys, Olrich held marketing, sales, product management and strategic consulting roles at Topica, Inc. and Accenture. Olrich holds a Bachelor of Science in Business and Finance from San Diego State University.
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About Responsys Responsys is a leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today -- email, mobile, social, the web and display. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys' New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: Southwest Airlines, LinkedIn, LEGO, Orbitz, United Airlines, Dollar Thrifty, Avis Europe, Deutsche Lufthansa, UnitedHealthcare and American Family Mutual Insurance Company. For more information about Responsys, visit responsys.com .
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Contact: Heather MacKinnon Responsys, Inc. 415.278.5437 Email Contact
