$NOK As Comeback King: Using A Grassroots Approach
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Posted On: 04/29/2013 1:05:10 PM
$NOK As Comeback King : Using A Grassroots Approach To Win
Quote:
By focusing its marketing dollars on emerging markets, Nokia (NOK) is able to achieve great Lumia sales in Q1 . Nokia is on track to make a great turnaround because it has abandoned flagship stores in favor of hitting the road and connecting with people on the street and in malls. By removing boundaries that separate their team from potential purchasers, Nokia is able to sell 27% more Lumias this quarter as compared to the previous quarter .
Source
FULL ARTICLE HERE
> numbers for March 2013 shows steady Windows Phone progress, reaches “highest sales share figure so far"
Italy, France, UK are gaining quickly
GLTA
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