Celebrity Nail and Trend Expert Katie Cazorla Laun

MINNEAPOLIS, MN--(Marketwired - Apr 24, 2013) - Multichannel electronic retailer ShopNBC ( www.shopnbc.com ), announces the exclusive worldwide launch of a revolutionary, one step gel nail color system by celebrity nail and trend expert Katie Cazorla on April 30. Cazorla, owner of the Los Angeles-based nail boutique The Painted Nail and star of the reality TV show Nail Files , will demonstrate her Color Flash Instant Gel Nail Color device, which offers viewers an easy and affordable way to get professional quality gel nail color at home. Launching as the network's Today's Top Value on Tuesday, April 30 at midnight ET, the product will be featured as part of Cazorla's new ShopNBC show, #HollywoodTrends™ with Katie Cazorla.

"I am thrilled to have the exclusive worldwide launch of my revolutionary system on ShopNBC," said Katie Cazorla. "When developing this product, I wanted to create an easy, one step solution to getting salon-quality gel nail color at home. And I did just that. ShopNBC's viewers will be amazed at how quick and easy my system is -- simply paint on my specially-formulated gel nail polish, cure under the LED lamp and voila, flawless nails in seconds!"

Trusted by some of Hollywood's biggest stars, Cazorla brings ShopNBC her sparkling personality and expert tips on how to get Hollywood-looking nails without the high cost of visiting the salon. Her passion for nails has earned her numerous television appearances, magazine interviews, and most notably, a reality television show featuring her salon. Following the latest nail trends, her new Color Flash Instant Gel Nail Color device gives customers professional quality gel nail manicures or pedicures at home in one easy step.

• Enjoy Flawless Color in Seconds The secret behind flawless nails is in the Color Flash's LED lamp and specially formulated gel nail polish. Quick and easy, the device uses LED lights to cure treated nails in seconds. By combining the LED technology with the special gel nail polish, you're left with a long-lasting, high-gloss nail color that rivals the best professional treatments.
• Get The Full Package The Color Flash Instant Gel Nail Color by Katie Cazorla gives you everything you need to get bright, glossy nails at home -- just in time for the warm summer months ahead. Included in the Today's Top Value kit is the device, three gel colors, a buffer block, a nail file, gel remover, a metal cuticle pusher and 30 foil wraps.
• Experience the Color Flash Difference Unlike other at-home nail gel systems, the Color Flash Instant Gel Nail Color System works in one single step. Forget second coats, pre-polish nail cleansers and endless time under an LED lamp -- with Katie's specially formulated kit you simply apply the color and cure under the lamp for 60 seconds. Additionally, Katie's system includes a special, fast-acting polish remover that's unlike anything else on the market. Gentle on your nails yet tough on polish, the included remover is a welcome change from traditional acetone.

"We are excited that Katie has chosen ShopNBC to launch her Color Flash Instant Gel Nail Color device, which will change the way our viewers achieve flawless nail looks at home," said Annette Repasch, Chief Merchandising Officer at ShopNBC. "Katie always has her finger on the pulse of latest nail trends and technology and has developed a product our customers will go crazy over. This trendsetting system is a fabulous addition to our beauty assortment, and it's arriving just in time for our ladies to get their nails ready for summer and sandal weather."

In addition to the Color Flash device, Katie will also offer viewers the Nail Pod, a portable LED light that's perfect for curing gel nails on the go. Travel-friendly and powered via a USB adapter, the Nail Pod is proof that good things come in small packages.

#HollywoodTrends™ with Katie Cazorla launches on ShopNBC on Tuesday, April 30 at midnight ET with additional show times at 5:00am, 10:00am and 2:00pm ET. For more information, visit ShopNBC.com .

About ValueVision Media/ShopNBC

ShopNBC is a multichannel electronic retailer that enables customers to shop via TV, phone, Internet and mobile devices and to interact via the ShopNBC website as well as Facebook, Twitter and YouTube. The ShopNBC television network reaches 84 million cable and satellite homes and is also available nationwide on PCs, tablets and iPhone, Android and other mobile devices via live streaming at www.shopnbc.com . ShopNBC's merchandise categories include home, consumer electronics, health & fitness, beauty, fashion & accessories, jewelry and watches.