OTTAWA, ONTARIO, Jul 12, 2012 (MARKETWIRE via COMTEX) -- Axia Group (pinksheets:AGIJ)( http://www.axiagroup.com/ ) Collagenna Skin Care Products/Melem Secret has commenced merger talks with an existing Vitamin/Supplement E-Commerce Super Store. The management is of the opinion that this is a material event that requires a public release.

Michael Arnkvarn, AGIJ CEO states 'We have commenced discussions with an E-Commerce Super Store as part of our strategy to increase revenues and augment our US presence. I personally have a lot of knowledge about the supplement and vitamin industry and we would plan to offer our own product line as well as brand names on the site. Properly marketed, this site can generate important revenues and a good mix of our products along with brand names will increase sales margins. This is the first step of several which we plan to complete by the end of the third quarter.'

Collagenna Skin Care Products specializes in Anti-aging products with an emphasis on Collagen stimulation both topically and internally. The company sells its products mainly through specialized skin care clinics through its every expanding network of distribution partners.

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SOURCE: Axia Group Inc.