NRTI News Supplement Industry Marketing Leader Jim

NRTI News Supplement Industry Marketing Leader Jim Kras Joins Inergetics as the Chief Marketing Officer

2012-07-12 09:00 ET - News Release

PARAMUS, N.J., July 12, 2012 /PRNewswire/ -- Inergetics, Inc. (OTCBB: NRTI) announces that Jim Kras has joined the Inergetics' management team as the Chief Marketing Officer (CMO).  Jim's years of experience in the nutrition and consumer products marketplaces includes restructuring and repositioning brands including MET-Rx™ Sports Nutrition and Pure Protein™, divisions of NBTY.  During his tenure at NBTY, he successfully repositioned an extensive portfolio of supplement brands, leveraging retail partnerships and driving the sales force.

His accomplishments included relaunching Pure Protein to women with comprehensive marketing campaigns, catapulting the brand to market share leader in all classes of trade which led to unparalleled sales growth that continues to this day.  He was also instrumental in the development of Body Fortress™, Wal-Mart's top-seller.

Overall, his team's efforts resulted in the sports nutrition's division revenue growth from $90M to over $200M+ during his leadership.

Jim more recently led Amino Vital™ brands, a division of the global leader – Ajinomoto, as US Director of Marketing, where he focused the brand's critical care heritage as a recovery product to help develop the endurance category in Vitamin Shoppe™ while increasing overall brand sales.

Michael James, Chief Executive Officer and Chief Financial Officer of Inergetics, stated, "As a management team we feel that Jim will bring the industry specific marketing knowledge and experience we have lacked in the past."  Mike continues, "We look forward to working with Jim to position the brands for growth, while expanding distribution and executing world-class marketing campaigns to drive revenue and build a highly profitable business moving forward."