Harbor Island Development Corp. (OTCQB: HIDC), (the “Company”), through its wholly owned subsidiary BrandSeed Media Services LLC. (“BrandSeed”), a multi-channel direct marketing service provider, today announced that the Company will be launching a new print marketing campaign for The Dual Saw ® Destroyer manufactured by Infusion Brands International, Inc. (“Infusion Brands”) (OTCQB: INBI), a global consumer products company.
The BrandSeed team will bring its expertise to create a direct response marketing platform focusing on nationwide print advertising in newspapers and magazines for Infusion Brands newest product, The Dual Saw Destroyer. This test print campaign will be used to validate the economics of a planned future rollout to millions of consumers through BrandSeed’s nationwide print-infomercial launch platform. The campaign will support direct sales and sell through at retail for Infusion Brand’s partner retailers like Lowes, who have placed The Destroyer on in-store end caps in test markets nationwide.
Infusion Brands builds and markets brands through international direct-to-consumer channels of distribution. The company leverages direct response channels to satisfy unmet market demands and solve everyday problems, with an array of innovative consumer products that have potential to disrupt their categories with significant competitive advantages, features and benefits. With physical offices in North America, Europe and Asia, Infusion Brands has worldwide reach and capability.
Infusion Brands launched the Dual Saw CS Series through Direct Response TV (DRTV) in 2008 with an infomercial featuring the late-great Billy Mays cutting a car in-half utilizing Dual Saw’s patented counter-rotating blade technology. The Dual Saw is today recognized around the globe by consumers as one of the most innovative products the Power Tool industry has seen in years. Hundreds of thousands of Dual Saw circular saws have been sold by Infusion Brands and its global subsidiaries. Leveraging this success, Infusion Brands has extended its award-winning innovation to the entire tool category with its newest flagship brand, Dual Tools ® .
“We are excited to have this opportunity to build the print channel for the new Dual Saw Destroyer and ultimately create a marketing platform to launch future Infusion Brands product innovations in their new Dual Tool line. The Destroyer is a perfect example of an innovative and patented product that offers tremendous value to the home improvement market. Our team has worked with Infusion Brands for many years and is confident that the new Dual Saw Destroyer will test well and build off the success of the original Dual Saw campaign,” commented Chuck Anton, President and CEO of Harbor Island Development.
About Harbor Island Development Corp.
Headquartered in Chesterfield, VA, Harbor Island Development Corp., through its wholly owned subsidiary, BrandSeed Media Services LLC has brought together leaders in multichannel marketing for launching new products and services to market. BrandSeed’s team brings years of expertise creating direct marketing platforms across consumer verticals that strive to drive the lowest customer acquisition costs and maximum customer lifetime value. The BrandSeed team has launched many successful products to market via direct marketing across print, television, radio, direct mail and social media.
For more information, visit: www.harborislanddevelopment.com
Forward Looking Statements
This press release includes statements that constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Reform Act") and as such, may involve risks and uncertainties. Harbor Island Development Corp. claims the protection of the safe-harbor for forward-looking statements contained in the Reform Act. These forward-looking statements are often characterized by the terms "may," "believes," "projects," "expects," or "anticipates," and do not reflect historical facts. Specific forward-looking statements contained in this press release include, but are not limited to: our successful integration of diversified growth companies, impact of the company's expansion plan, and new business development success, future financial results, development and acquisition of new product lines and services, the impact of competitive products or pricing from technological changes, the effect of economic conditions and other uncertainties. The company's actual performance, results and achievements may differ materially from the expressed or implied in such forward-looking statements as a result of a wide range of factors.
