CARLSBAD, CA--(Marketwired - Apr 17, 2013) - MaintenanceNet, Inc., the leading provider of service annuity solutions, has introduced new guidelines that offer manufacturers, distributors and their channel partners insight into making better, more efficient use of their top sales and marketing talent by automating the recurring revenue opportunities that exist at the low end of the service sales spectrum. The information is detailed in a new white paper titled "Unleash Your Sales and Marketing Talent," which is now available at no charge on the MaintenanceNet website at http://www.maintenancenet.com/unleash-your-sa...hite-paper .
The premise behind the white paper is that data mining, healing and analytics, along with best-practice automation strategies, can eliminate time-consuming processes and complex sales and marketing steps. With proven technology tools in place to address these points of pain, businesses can free up their top sales and marketing resources to focus on high-value opportunities.
"Time is money, and when it comes to sales and marketing, you want your campaigns to be timely and on point, and you want your talented professionals to be both effective and efficient," said Kelly Crothers, vice president of marketing for MaintenanceNet. "With a data-driven, analytics-powered approach to service sales, organizations can accomplish all of this, while also unleashing their sales and marketing experts to do what they do best: bring in new business and provide clients and customers with the best service possible."
Closing the Data Gaps in Low-Dollar Service Sales Although service and maintenance contracts are attached to nearly all products sold in the IT sector, when these contracts come up for renewal, nearly one third of the $60 billion market opportunity goes untapped. That's because the data behind these "low-dollar" contracts is often difficult to track and manage, and the process of reaching out to customers in a timely manner to close the sale can also be complex.
The white paper addresses how companies can successfully sort through vast data resources, efficiently identify service renewal opportunities, and send automated email notifications to customers in advance of service expirations.
For more information on MaintenanceNet and its complete line of product and service annuity solutions, visit www.maintenancenet.com .
About MaintenanceNet MaintenanceNet empowers the world's leading manufacturers and their channel partners to expand the scope and success of their service sales initiatives. The company has delivered billions of dollars in service revenues, while also improving overall customer satisfaction and retention for the businesses it serves. The key to MaintenanceNet's success is its proficiency in turning incomplete or inaccurate customer data into actionable business intelligence that drives revenue and profits for manufacturers. MaintenanceNet's Service360 cloud-based channel enablement platform and Auto Quote solution expedite and automate sales processes, and provide a channel-friendly approach to service quoting, ordering and renewing. For more information, visit http://www.maintenancenet.com or call 866-699-7212.
MaintenanceNet is a registered trademark of MaintenanceNet Incorporated.
Contact: Kelly Crothers MaintenanceNet, Inc. +1.760.496.7575 Email Contact Paula Johns MaintenanceNet Public Relations +1.760.487.1799 Email Contact
