Designing an Effective Omnichannel In-Store Environment

MINNEAPOLIS, MN--(Marketwired - Apr 16, 2013) - Wireless Ronin Technologies, Inc. ( NASDAQ : RNIN ), a leading marketing technologies solutions provider, has published a new white paper outlining the advantages retailers can gain by designing stores that integrate omnichannel digital marketing solutions to enhance the customer experience. This white paper includes suggestions for leveraging technology in the store to seamlessly incorporate the digital channels that customer expect and use regularly while shopping.

Despite the shift toward online shopping, the importance of the in-store experience still carries tremendous significance with the customer and a majority of sales for the retailer. In the increasingly competitive retail environment, retailers must capture every opportunity to better engage with in-store customers. The white paper details the importance for store designers and marketing managers to work together and utilize an omnichannel, digital marketing approach within stores.

Today's advanced digital technologies allow retailers to easily implement a single platform that can seamlessly integrate digital channels, such as digital signage, kiosks, social media and mobile, with contextually relevant content to make in-store marketing more effective -- ultimately leading to increased sales and profits.

To view the white paper in its entirety, click here ( http://www.wirelessronin.com/page/1/white-papers.jsp ).

About Wireless Ronin Technologies, Inc. Wireless Ronin Technologies, Inc. (WRT) ( NASDAQ : RNIN ) ( www.wirelessronin.com ) is a marketing technologies company with leading expertise in current and emerging digital media solutions, including signage, interactive kiosks, mobile, social media and web, that enable clients to transform how they engage with their customers. WRT provides marketing technology solutions and services to clients, helping increase revenue and improve operating efficiencies to execute marketing initiatives. Since launching RoninCast® digital signage software in 2003, WRT has led the digital signage industry by bringing leading edge technology, services and support to its clients. WRT offers an array of services to support its clients' marketing technology needs including consulting, creative development, project management, installation, training, and support and hosting. The company's common stock trades on the NASDAQ Capital Market under the symbol "RNIN." Follow the company on Twitter ( http://twitter.com/wirelessronin ) and Pinterest ( http://pinterest.com/rnin/ ) and "like us" on Facebook ( www.facebook.com/WirelessRonin ) under Wireless Ronin.

Forward-Looking Statements This release contains certain forward-looking statements of expected future developments, as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect management's expectations regarding continued operating improvement and other matters and are based on currently available data; however, actual results are subject to future risks and uncertainties, which could materially affect actual performance. Risks and uncertainties that could affect such performance include, but are not limited to, the following: estimates of future expenses, revenue and profitability; the pace at which the company completes installations and recognizes revenue; trends affecting financial condition and results of operations; ability to convert proposals into customer orders; the ability of customers to pay for products and services; the revenue recognition impact of changing customer requirements; customer cancellations; the availability and terms of additional capital; ability to develop new products; dependence on key suppliers, manufacturers and strategic partners; industry trends and the competitive environment; and the impact of losing one or more senior executives or failing to attract additional key personnel. These and other risk factors are discussed in detail in the risk factors section of the company's Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 1, 2013.