HIDC Recent News Apr 15 2013 Harbor Island Develo

HIDC Recent News Apr 15 2013

Harbor Island Development Corp. Signs National Print Marketing Agreement with Merlin Technologies, manufacturers of GeeWhiz(R)

CHESTERFIELD, Va., Apr 15, 2013 (BUSINESS WIRE) -- Harbor Island Development Corp. (OTCBB: HIDC), (the "Company"), through its wholly owned subsidiary BrandSeed Media Services LLC. ("BrandSeed"), a multi-channel direct marketing service provider, today announced that the Company has signed a print marketing agreement with Merlin Technologies, the manufacturer of GeeWhiz(R), a patented incontinence device currently sold nationwide through primary care physicians, hospitals and direct to the consumer.

The GeeWhiz(R) Incontinence Management Device (IMD) is also known as an external male condom catheter. Protected by 5 issued and other U.S. patents pending, and Medicare billing approved, GeeWhiz is a medical device for men with urinary incontinence, an involuntary loss of bladder or bowel control. According to International Continence Society, urinary incontinence affects 200 million people worldwide of which one-third are men.

Actor and producer, William Shatner, has endorsed the GeeWhiz with an innovations award that has aired nationwide on television and radio. BrandSeed intends to launch a nationwide print campaign for GeeWhiz in various newspapers and nationwide print publications with millions of readers and is able to utilize the Shatner endorsement in its future ad campaigns. The Company believes the print marketing efforts will create awareness of this innovative product and will offer an alternative to diapers for millions of men suffering with urinary incontinence issues. BrandSeed is confident in the success of this campaign as previous tests within this category produced over 500% ROI on media spending.

"We are excited to launch GeeWhiz's print marketing campaign. The key to a product gaining market penetration is executing a marketing campaign that informs the consumer of solutions that are available to improve their lives and we believe GeeWhiz is a unique product that will help millions of men suffering with urinary incontinence," commented Chuck Anton, President and CEO of Harbor Island Development.

About Harbor Island Development Corp.

Headquartered in Chesterfield, VA, Harbor Island Development Corp., through its wholly owned subsidiary, BrandSeed Media Services LLC has brought together leaders in multichannel marketing for launching new products and services to market. BrandSeed's team brings years of expertise creating direct marketing platforms across consumer verticals that strive to drive the lowest customer acquisition costs and maximum customer lifetime value. The BrandSeed team has launched many successful products to market via direct marketing across print, television, radio, direct mail and social media.

For more information, visit: www.harborislanddevelopment.com

Forward Looking Statements

This press release includes statements that constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Reform Act") and as such, may involve risks and uncertainties. Harbor Island Development Corp. claims the protection of the safe-harbor for forward-looking statements contained in the Reform Act. These forward-looking statements are often characterized by the terms "may," "believes," "projects," "expects," or "anticipates," and do not reflect historical facts. Specific forward-looking statements contained in this press release include, but are not limited to: our successful integration of diversified growth companies, impact of the company's expansion plan, and new business development success, future financial results, development and acquisition of new product lines and services, the impact of competitive products or pricing from technological changes, the effect of economic conditions and other uncertainties. The company's actual performance, results and achievements may differ materially from the expressed or implied in such forward-looking statements as a result of a wide range of factors.

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SOURCE: Harbor Island Development Corp.

CONTACT:         

Harbor Island Development Corp. Investor Relations Ph: 888-727-9155 Ext. 100 ir@brandseedgroup.com

Copyright Business Wire 2013

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KEYWORD:

United States
North America
Virginia
INDUSTRY KEYWORD:

Seniors
Other Consumer
Health
Medical Devices
Other Health
Retail
Communications
Advertising
Marketing
Specialty
Other Retail
Consumer
General Health
Men

SUBJECT CODE:

Contract/Agreement
Product/Service