HIDC Services Harbor Island Development Corp. The

HIDC Services Harbor Island Development Corp.

The BrandSeed Strategy: The “Customer Acquisition Engine”

The following are the key components of BrandSeed’s proven methodology for developing direct to consumer marketing plans and sustainable platforms to launch products and services to market efficiently and profitably:

•    Business Immersion: Understand all aspects of the client’s business economics, current customer acquisition processes, sales processes and integrated business functions.

•    Industry Benchmarking: Research and identify the leaders in the direct to consumer marketing space within the industry. Create a matrix of current offers, media channels, media costs and customer acquisition costs and lifetime value metrics.

•    Identify Media Channels and Partners: Identify partners across various direct channels to develop “low cost” or “performance based” testing bed that provides scale for customer acquisition into the future.

•    Identify Cross Marketing Opportunities: Develop partnerships that will promote piggy-back marketing opportunities and shared customer bases to produce new customer acquisition opportunities.

•    Identify NEW Product Promotions: Identify possible products that can be utilized to drive low cost lead flow and/or self-liquidating sales to drive down the customer acquisition costs.

•    Develop Up-Sell/Cross-Sell Partnerships: Develop incremental revenue opportunities to further monetize and increase margins on touch points with customers and providers.

•    Develop Solo-Mailings/Catalog Offers/Web-Verticals: Utilize direct mail and solo mailings to build customer base. And, utilize online strategies to drive organic lead sources with high conversion metrics.