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Bebida Beverage Company (BeBevCo) (OTC Markets: BBDA) became a client in May of 2011. It was the objective of the Company to build the brand of BeBevCo but also the brand of their flagship product, Koma Unwind , which is a relaxation drink.
The BeBevCo site was an html site which did not lend itself well to publishing content. The site averaged 25 visitors a day and had an Alexa Ranking of 6.5 million. The Koma Unwind Brand was just beginning to emerge but was overwhelmed by the noise of the competitors. In a matter of a few months, that all changed. Specific items we established or modified: We replaced the website at BeBevCo.com with a content management system which enables us to easily create and distribute content from the site itself rather than being forced to market from other sites. |
Today, BeBevCo averages 3,500 visitors per week, up from less than 200 when we started. BeBevCo appears regularly on page one, two on Google for searches around the term "relaxation drinks". The company's corporate site is steadily climbing and we expect to be on page one (ORGANICALLY) by late March or April.
Facebook: We established a corporate page for BeBevCo which now has 2,538 Likes (or fans)
We established a Facebook page for Koma Unwind which now has 4,210 Likes (or fans). We established a Twitter account for Koma Unwind which now has over 2,500 followers.
It is important to note that these have all been organically built with the emphasis on engaging relevant fans/followers of the brands. We have done nothing to inflate the numbers just for the sake of having numbers. Its better to have 20 people listening to you than have 20,000 that could care less about what you have to say.
Our marketing efforts have paid big dividends. Koma Unwind is now the online leader in media and brand awareness. The lead is not a slim one either:
In the graphic above, KU took the lead in the second month of our campaign and continued to widen that lead…
More:
CEO Brian Weber was invited to speak at the 8th Annual Innobev Congress in London in March 2012. Because his Koma Unwind brand is so visible, he was asked to speak about the rapidly growing relaxation drink category to the movers and shakers of the beverage business .
BeBevCo recently reported a 35% increase in revenue for 2011 and is forecasting 40-55% growth for 2012.
Koma Unwind distribution is increasing on a weekly basis.
Our marketing objectives for brands and products is to have that product/brand #1 in its category. We achieved that objective with Koma Unwind and we are now working on the company's corporate brand.
BeBevCo is a client company; please see our disclosure page . Forward Looking Statements apply to all client news and information posts.
