ACLZ Accelerize New Media, Inc., an online marketi

ACLZ Accelerize New Media, Inc., an online marketing services company, engages in the development of performance based marketing programs and related software solutions for businesses. Solutions Software-as-a-Service (SaaS) for Performance Based Marketing The company owns and operates www.cakemarketing.com, an internally-developed SaaS platform. Cake Marketing is a hosted software solution that provides an all-inclusive suite of management services for online marketing campaigns. From tracking and reporting to lead distribution, the company’s patent-pending software enables advertisers, affiliate marketers and lead generators a fully scalable marketing platform developed with a combination of technology and an imaginative approach to doing business online. It has a portfolio of approximately 5,500 URLs, also known as domain names. The company’s URL portfolio is used to build consumer-based financial portals, microsites, blogs, and landing pages used for lead generation initiatives. In addition, the company owns and develops various portals, and Websites, including www.secfilings.com. Rackspace Hosting operates in the hosting and cloud computing industry. Rackspace Hosting provides information technology (IT) as a service, managing Web-based IT systems for small and medium-sized businesses, as well as large enterprises worldwide. The Planet provides On Demand IT Infrastructure solutions, hosting approximately 20,000 small- and medium-size businesses and 15.7 million Websites worldwide. Online Marketing Services The company owns and develops various portals and Websites, including: www.secfilings.com, which provides to subscribers real-time alerts based on reports filed by various companies and individuals with the Securities and Exchange Commission. Also, through www.accelerizefinancial.com the company offers advertisers and publicly-traded companies access to an audience of active individual investors, institutional investors, financial planners, registered advisors, journalists, investment bankers and brokers. The company’s financial portals and URL portfolio target a niche demographic that is qualified by the content they seek. Marketing SaaS for Performance Based Marketing: The company uses its internal sales force to market Cake Marketing to lead generation firms, affiliate marketers and advertising agencies. Additionally, it markets its software through www.cakemarketing.com, and by attending industry trade shows and events. The company’s clients utilize its software to provide performance-based marketing services to corporations worldwide. Online Marketing Services: Utilizing its internal sales force and www.accelerizefinancial.com, the company markets its online marketing services to advertisers and publicly-traded companies. Targeting a niche demographic it offers advertisers and publicly-traded companies access to an audience of active individual investors, institutional investors, financial planners, registered advisors, journalists, investment bankers and brokers. The company’s online marketing services are provided primarily through various financial portals, including www.secfilings.com, www.investerms.com, www.otcroadshow.com, www.theotcinvestor.com, www.form10-k.com, www.chinesepubliccompanies.com, and www.biotechstocktrader.com. Discontinued Operations In 2011 the company discontinued offering lead generation marketing services. Intellectual Property As of December 31, 2011, the company had a U.S. Provisional Patent Application, which was filed in 2010, encompassing its SaaS lead generation management software. Competition The company’s SaaS Competitors include DirectTrack, which is owned by Digital River Inc. Its other competitors in the SaaS industry include www.hitpath.com and www.linktrust.com. The company’s primary online marketing services competitors include Edgar Online, Inc.; TheStreet.com, Inc.; ValueClick, Inc.; and QuinStreet, Inc. Its other competitors in the business information industry are Reuters, Standard & Poor’s, and Thomson Financial. Its competition for information focused on financial data or credit risk comes from companies, such as S&P’s Capital IQ, Dun & Bradstreet, and Factset. The company’s competition for legal information comes from companies, such as Thompson’s Global Securities Information. Its other competitors include companies, such as 10-K Wizard Technology, MSN Money, and Yahoo!