The Amacore Group, Inc. engages in the provision a

The Amacore Group, Inc. engages in the provision and marketing of healthcare-related products, including limited and major medical insurance programs, supplemental medical insurance and discount dental and vision programs for individuals and families. The company distributes these products and services through various distribution methods, such as its agent network, inbound call center, in-house sales representatives, network marketing and affinity marketing partners, as well as through third-party direct response marketers. It utilizes various means, such as Direct Response TV, Internet advertising, database mining, and third-party leads as well as affiliate marketing partners’ lead sources. The company’s secondary line of business is to provide and market lifestyle membership programs through these same marketing channels. It also markets its administrative services, such as billing, fulfillment, patient advocacy, claims administration and servicing. Divisions LifeGuard Benefit Services Division: This division engages in the sale of healthcare benefit membership plans and provides product fulfillment, customer support, membership billing, claims administration, provider membership network maintenance and information technology. The company operates this division through its wholly owned subsidiary, LifeGuard Benefit Services, Inc. Zurvita Holdings Inc.: This is a network marketing company that is a provider of products and benefits through the use of a multi-level marketing distribution channel which consist of independent business operators. The products marketed include residential gas and electricity energy rate plans, discount healthcare benefits and discount benefits on various retail products and services, and online advertising. Zurvita Holdings, Inc. (Zurvita) also markets various ancillary lifestyle membership products, such as home warranty, legal assistance, and restoration services for identity theft and consumer credit. Zurvita is a variable interest entity, and the company is the primary beneficiary of Zurvita. JRM Benefits Consultants Division: This division historically marketed various financial services and healthcare products through its telemarketing center and agent distribution network to individuals, families, and employer groups. The company operates this division through its wholly owned subsidiary, JRM Benefits Consultants, LLC. Products and Services The company’s products consist of membership products and services, non-membership products and services and insurance products. Its products are generally sold directly to consumers, and can also be sold wholesale or private labeled. The company’s principal membership products include: Health Options, SmartHealth Gold, Health Advance Silver, Amacore Dental, Amacore Vision, Amacore Protection, Preferred Shopping, Zurvita Protection, Zurvita Health, and Zurvita Care Saver. Its principal non-membership products and services include Benefit Administration, Billing, Member Service, Fulfillment, Zurvita Choice, ZurTel, Zurvita Mobile, and LocalAdlink, Powered by Zurvita. The company’s principal insurance products include: SmartHealth Diamond, Health Advance, Elite Dental, Mortgage Protection Life, Critical Illness Life, Final Expense Life, and FlyShield. Competition The company’s major competitors include BlueCross Blue Shield companies and Affinion Group, Inc. Discontinued Operations On July 21, 2010, The Amacore Group, Inc. shut down its U.S. Health Benefits Group Division. History The Amacore Group, Inc. was founded in 1993.