ActiveCare, Inc. manufactures and sells medical diagnostic

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Apr 12, 2013 at 6:25 PM

ActiveCare, Inc. manufactures and sells medical diagnostic equipment, and laboratory stains and solutions. Product Strategy The company’s product/service strategy falls into three distinctly different categories; chronic disease monitoring, personal emergency response systems, and hospital readmission reduction. Chronic Illness Monitoring The company focuses on remote patient monitoring for chronic diseases and physical conditions. Its technology enables the monitoring of patient vital signs, and physical activity, function and condition outside the conventional clinical setting, in homes, at work, or otherwise on the move. The company collects physiological data, such as blood sugar levels, blood pressure, pulse rate, and blood oxygen levels using medical peripheral devices, which is then accessible to its monitoring CareCenter and can be shared with healthcare providers, family members, and caregivers. ActiveOne Under the trademark ActiveOne, the company developed a product that incorporates global positioning system, cellular capability, and fall detection, all of which are connected to a 24-hour care center with the push of a button. The company offers service plans ranging from basic emergency service to personal concierge services. ActiveHome The company launched an in-home wellness solution that complements and integrates with its CareCenter service and ActiveOne mobile health product. The ActiveHome solution integrates various in-home health and wellness monitoring and convenience products and services. The ActiveOne Monitoring System is a combination of smart home and monitoring technology, allowing members to turn all the lights out in their house and lock the doors with the press of a single button. CareCenter The central point of the company’s product offerings is its CareCenter. Its CareCenter specialists and CareCenter provide services ranging from responding to fall alerts detected and communicated by its devices, to full service concierge services. ProActiveCare The company is testing its Guardian Angel Discharge support program in which the CareCenter and ActiveOne are used to provide two-way communications between a patient and a caregiver or healthcare provider. The service provides detailed patient health surveys based on medically derived protocols, the collection of biometric data, and wellness checks. Acquisitions In March 2012, the company acquired 4G Biometrics, LLC, a Texas limited liability company. In 2012, the company established GWire Corporation (GWire) as a subsidiary. In September 2012, GWire acquired the assets and assumed certain liabilities of Green Wire, LLC, Green Wire Outsourcing, Inc., Orbit Medical Response, LLC, and Rapid Medical Response, LLC (collectively, Green Wire). Marketing The company markets its products through a number of distribution channels, including to self-insured employers, direct-to-consumer, medical device and equipment distributors, and health care providers and other caregivers. Direct-to-Consumer: The company sells its PERS products and services directly to consumers through GWire, one of its subsidiaries. Medical Equipment/Device Distributors: The company targets distributors that serve the Medicare and Medicaid markets, distributors that target home medical equipment and supplies, and distributors that service healthcare providers. Research and Development Program During the year ended September 30, 2012, the company spent approximately $123,734 on research and development related to the ActiveOne. During the year ended September 30, 2012, the company spent approximately $63,496 on research and development for chronic illness monitoring related to the development of prototype methods and systems for the capture and analysis of data, as well as the development of scalable architectures to migrate to production applications and deployments. Intellectual Property Trademarks: The company registered certain of its trademarks with the United States Patent and Trademark Office, including ActiveCare, ActiveOne, and ActiveOne+. It also uses certain trademarks, trade names, and logos that have not been registered. The company also owns domain names, including www.activecare.com and www.activecaresys.com, for its primary trademarks and claims ownership of certain unregistered copyright rights of its Website content. Trademarks The company owns or has rights to trademarks, service marks or trade names that it uses in connection with the operation of its business, including, without limitation, CareCenter, 4G, Green Wire, ActiveOne, ActiveOne+, ActiveHome, ActiveCare, and the stylized ActiveCare logo. History ActiveCare, Inc. was founded in 1998.

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