NEW YORK, NY--(Marketwired - Apr 12, 2013) - This week at NAB 2013, KIT digital, Inc., a leading video management software and services company, demonstrated the breadth of their innovative technology capabilities including 2Si and KIT Cloud.
2Si made it's US debut at 2nd Screen Sunday and was a big hit with media, industry experts and attendees alike. 2Si is a white label social program guide app for the world's multichannel video programming distributors (MVPDs) and drew a lot of attention for its social and advertising capabilities.
"KIT had an overwhelmingly positive response to 2Si. We demonstrated its capabilities to an audience of over 400 industry insiders at the 2nd Screen Sunday summit and wowed an audience that isn't easily impressed," noted Alan Wolk, KIT digital's Global Lead Analyst, who along with the KIT team provided dozens of private demonstrations at KIT's NAB booth. "What people responded to was the common sense approach of an app clearly aimed at network operators and broadcasters and that the app provides a functional advertising model."
KIT's high performance web-based video asset management system (OVP), KIT Cloud generated a lot of interest due to its powerful ability to deliver a TV-like experience over the internet.
"The electronic program guide (EPG) we have integrated to KIT Cloud helps close the gap between traditional OVP and OTT solutions. It gives viewers the ability to see what's coming up 24/7 across all screens at a much lower price point for content aggregators than a fully-fledged OTT solution," said Nick Athanassiadis, Global General Manger, OVP.
KIT Cloud also launched its ability to integrate digital signage into its solutions. Mr. Athanassiadis explained, "After implementing digital signage in EMEA for many years, NAB was the first time we showcased the solution in the US. We had tremendous interest from a number of existing and prospective clients to be able to access four screens through one integrated system, KIT Cloud."
KIT digital also provided valuable insight into the industry with speakers on two Second Screen Sunday panels. Mr. Wolk moderated a panel on second screen advertising models while General Manager of the Americas, Jon McKinney spoke on recommendations and content discovery.
About KIT digital, Inc. KIT digital is a leading video management software and services company. With its proprietary OVP and OTT platform products: Cloud and Cosmos, as well as systems integration and solutions design expertise, KIT delivers complete video solutions to clients, helping to power the transformation from traditional broadcast to multiscreen broadband TV. KIT digital services nearly 2,500 clients in 50+ countries including some of the world's biggest brands, such as Airbus, The Associated Press, AT&T, BBC, BSkyB, Disney-ABC, Google, HP, Mediaset, MTV, News Corp, RCS Media Group, Sky Deutschland, Sky Italia, Telecom Argentina, Telecom Italia, Telefonica O2, Universal Studios, Verizon, Vodafone VRT and Volkswagen. KIT digital maintains headquarters in New York City and offices in more than a dozen countries around the world. Learn more about KIT digital, Inc. at www.kitd.com or follow on Twitter .
KIT digital Media Contact: Natasha Roberton VP Brand and Communications T: +1 (347) 328 3545 E: natasha.roberton@kit-digital.com TallGrass PR Media Contact: Tarley Jordan Account Executive T: +1 (917) 684 1400 E: tarley.jordan@tallgrasspr.com
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