New White Paper from Catalyst Explains How to Use
Post# of 28526
Posted On: 04/12/2013 9:00:09 AM
New White Paper from Catalyst Explains How to Use Incrementality to Measure Real ROI of Marketing Programs When measuring ROI, what really matters is not how much customers bought but how much more they spent because of marketing. Learn why incrementality is important plus how to measure and control for it in this new white paper, which you can download at http://www.catalystinc.com/white-paper/the-ca....Rochester, NY (PRWEB) April 12, 2013 For marketers, new CRM (Customer Relationship Management) tools make it easier not only to track individual sales, but also track the reach of online and offline campaigns. ...
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