PETALUMA, CA--(Marketwired - Apr 11, 2013) - MarketLive , the leading provider of eCommerce technology and services for high-growth merchants, today announced the winners of its annual MarketLive Merchant Awards, honoring the top performing eCommerce sites across MarketLive's customer base of America's leading retail brands. The awards were presented at the MarketLive Summit 2013 in Sonoma, California.
MarketLive awards winners in three key categories: MarketLive Performance Index Top Performer Awards; Intelligent Selling Awards; and The Ken Burke Award of Excellence. The award recipients were honored this morning at an awards ceremony held as part of the tenth annual MarketLive Summit in Sonoma, CA. The conference allowed the winning companies to showcase their ecommerce strategies and tactics before an audience of more than 200 leading retail peers and industry experts.
And the winners are...
The MarketLive Performance Index Top Performer Awards Honors merchants and eCommerce sites that create the most effective selling environments and achieve the highest performance as measured by the MarketLive Performance Index:
Highest Conversion Improvement recognizes the site that achieved the highest improvement in year over year conversion rate, based on their Performance Index benchmarks for 2011-2012.
Winner: Design Within Reach -- the leading retailer of modern design furniture and accessories.
Highest Engagement Improvement recognizes the top site that achieved the highest increase in year over year engagement rate, again based on their 2011-2012 Performance Index benchmarks. The engagement rate tracks the ratio of site visits to cart views -- indicating the strength of merchandising and content.
Winner: Berkshire Blanket -- the largest designer, producer and importer of premium quality blankets, throws and soft home goods.
Intelligent Selling Awards Honors those sites which show the best overall strategic execution of conversion, loyalty, innovations or best practices:
Most Innovative Strategy recognizes the site that best combines rich content and alluring promotions to motivate the purchase.
Winner: Intermix -- the leading retailer and fashion authority, providing its high-end clientele with fashions and accessories from a mix of the hottest established and up-and-coming designers
Most Engaging Content Strategy recognizes the site whose innovative content strategy enhances their brand image, increases engagement and drives conversion.
Winner: Johnson & Johnson -- multi-national manufacturers of pharmaceutical, diagnostic, therapeutic, surgical and biotechnology products, as well as personal hygiene products.
Best Site on the Rise recognizes the best up-and-coming site with a brand that is maximizing its presences in the online channel and growing sales.
Winner: Eastland Shoes -- makers of American heritage-inspired casual leather footwear, since 1955.
The Ken Burke Award of Excellence Honors the single site whose strong performance and deployment of best practices set it apart from all the rest in the last year.
Winner: Cost Plus World Market -- importers of casual home décor and furnishings, housewares, gifts, jewelry, decorative accessories, international wines, gourmet foods and beverages from more than 50 countries.
Cost Plus World Market's innovative merchandising and content features were key reasons they were this year's winner. Specific examples include:
- Well-integrated and engaging lifestyle content that goes beyond just regular product descriptions to excite and stimulate the consumer with new ideas.
- Innovative site merchandising that really shows off Cost Plus's amazing product assortment in an interesting way.
- Collection selling, which is constantly refreshed to stimulate returning customers and makes it easier to buy an entire look.
- Unique categories, like Top Trending Pins on Pinterest, are both social and fun for the consumer to use.
"I'd like to publicly congratulate this year's award recipients and thank them for sharing their best practices and winning strategies with everyone attending the Summit," said Ken Burke, founder and chairman of MarketLive. "These companies set a high bar for excellence among retailers, and we are very proud to call them all MarketLive customers."
About MarketLive Since 1995, MarketLive, Inc. has been the leading provider of eCommerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates.
The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers many successful retail eCommerce sites, including Armani, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg, John Deere, Title Nine, Intermix and others.
For more information, visit MarketLive at www.marketlive.com .
Media Contact Renee Newby Rocket Science PR, for MarketLive Telephone: +1 415 464 8110 x213 Mobile: +1 757 651 6554 Email: Email Contact
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