Agassi Sports Entertainment Announces Strategic Media Alignment with Sinclair Television Group and Tennis Channel to Expand Racket Sports Reach
https://www.accessnewswire.com/newsroom/en/el...si-1249951
Agreement to build brand visibility across television, digital, and social media platforms
LAS VEGAS, NV / ACCESS Newswire / November 12, 2026 / Agassi Sports Entertainment Corp. (OTCID:AASP) ("ASE" or the "Company"
, a sports, media, and technology company focused on the global racket sports ecosystem and built around the iconic brands of Andre Agassi and Stefanie Graf, today announced that it has entered into media agreements with Sinclair Television Group, Inc. (NASDAQ:SBGI) ("Sinclair" and The Tennis Channel, LLC ("Tennis Channel" .
Under the agreements, Sinclair will receive equity consideration in ASE, with ASE receiving advertising inventory across Sinclair and Tennis Channel linear television, digital, and social media platforms. The agreements support ASE's efforts to build brand awareness and introduce fans to its growing slate of planned initiatives, including the Agassi App, Let's Play Pickleball and Padel, the World Series of Pickleball, and merchandise.
"Reaching fans is central to everything we are building at ASE, and these agreements give us a powerful way to do it," said Ron Boreta, Chief Executive Officer of ASE. "Sinclair and Tennis Channel are trusted names in sports media, and we are pleased to work with them as we bring our products, platforms, and events to a wider audience."
"Racket sports are experiencing tremendous momentum, and we're excited to partner with Agassi Sports Entertainment as they look to take that growth to the next level," said Rob Weisbord, COO and President of Local Media at Sinclair. "With the power and reach of Sinclair and Tennis Channel, we have an incredible opportunity to introduce more fans to ASE's planned innovative platforms, events and experiences, while participating in the company's expected long-term growth through our equity investment."
More information regarding the agreements can be found in the Current Report on Form 8-K filed today by ASE with the Securities and Exchange Commission.
https://www.accessnewswire.com/newsroom/en/el...si-1249951
Agreement to build brand visibility across television, digital, and social media platforms
LAS VEGAS, NV / ACCESS Newswire / November 12, 2026 / Agassi Sports Entertainment Corp. (OTCID:AASP) ("ASE" or the "Company"
, a sports, media, and technology company focused on the global racket sports ecosystem and built around the iconic brands of Andre Agassi and Stefanie Graf, today announced that it has entered into media agreements with Sinclair Television Group, Inc. (NASDAQ:SBGI) ("Sinclair" and The Tennis Channel, LLC ("Tennis Channel" . Under the agreements, Sinclair will receive equity consideration in ASE, with ASE receiving advertising inventory across Sinclair and Tennis Channel linear television, digital, and social media platforms. The agreements support ASE's efforts to build brand awareness and introduce fans to its growing slate of planned initiatives, including the Agassi App, Let's Play Pickleball and Padel, the World Series of Pickleball, and merchandise.
"Reaching fans is central to everything we are building at ASE, and these agreements give us a powerful way to do it," said Ron Boreta, Chief Executive Officer of ASE. "Sinclair and Tennis Channel are trusted names in sports media, and we are pleased to work with them as we bring our products, platforms, and events to a wider audience."
"Racket sports are experiencing tremendous momentum, and we're excited to partner with Agassi Sports Entertainment as they look to take that growth to the next level," said Rob Weisbord, COO and President of Local Media at Sinclair. "With the power and reach of Sinclair and Tennis Channel, we have an incredible opportunity to introduce more fans to ASE's planned innovative platforms, events and experiences, while participating in the company's expected long-term growth through our equity investment."
More information regarding the agreements can be found in the Current Report on Form 8-K filed today by ASE with the Securities and Exchange Commission.
