https://www.linkedin.com/feed/update/urn:li:a...105735680/
Read it, delight in it. Some powerful words from the OP and Dr. Kasi.
To folks who wanted a more powerful PR, yeah, I also don't get why they're not blowing their own horn more loudly. This facet of the Dr. J (now Hoff) regime (walking on eggshells PR-wise) has always been a bit mystifying. Sure they're trying to avoid the ire of the FDA but nothing stops them from being fair, factual and complete by stating what's truly remarkable about the latest findings and the cool partners (academics, Mayo, breast cancer orgs) that are lining up to run trials with LL. The counterpoint of course is that no one outside our little corner of the internet even knows who we are anyway so PRs won't really raise much awareness. Now if Natera put out a PR touting the results of their CLOVER tests, well, then that would be a horse of a different color.
Would love to see another article from The Columbian as a start perhaps, pimping CLOVER and folks who are getting surgery.
Anyone ever reach out and connect with the author?