SAN FRANCISCO, CA--(Marketwired - Apr 10, 2013) - Anthem Worldwide, part of the brand development practice of Schawk, Inc. (
"Regardless of age, 74% of women are motivated to be healthy," said Kathy Oneto, vice president, brand strategy, of Anthem's San Francisco office. "Anthem's recent study looks at women's motivations, while contrasting them against the expectations they may feel. The attitude of today's woman about health and wellness is that they would rather live according to their internal motivations and not to external expecations."
Anthem Worldwide's newest Health and Wellness study of three generations of women examines what women really want from health and wellness and what makes them motivated to achieve it, getting beyond what she feels she should do to understanding what she wants to do about health and wellness.
Added Oneto: "Anthem's study found that women are open to -- and are in fact seeking -- brands to motivate them to be healthy and well so they can reach their goals at any life stage. The brands that speak to this desire authentically have an opportunity to build lasting connections with generations of women."
Ms. Oneto will address how brand marketers can speak more powerfully to women about health and wellness in a way that is consistent with their goals and self identity and their desire to follow their own motivations, whether they are Millennials, Generation X or Baby Boomers.
From motivations to purchase behaviors, Oneto will share the findings across these three generations and the surprising insights of what women really want in being healthy in her M2W ® presentation "What Women Really Want From Health and Wellness."
Jim Lucas, executive vice president, global director, insights and strategy, at Schawk, Inc. will accompany Oneto and speak to the topic of "How She Buys: The Contours of Constraint." Their decades of experience in marketing, branding, strategy and insights combine to offer an eye-opening look into the minds of women when it comes to health and wellness.
Kathy Oneto is also the author of the white paper "What Women Really Want: From Health And Wellness" from which her talk will be inspired.
For a more in-depth look at the data, click the following Web site address to read more and access, "What Women Really Want: From Health And Wellness."
http://www.schawk.com/knowledge-center/docume...h-wellness
For more information on Kathy Oneto's M2W "What Women Really Want: From Health and Wellness" session description, click the following Web address: http://www.m2w.biz/speakers.php#want
For more insights by Anthem's thought-leaders Kathy Oneto and Jim Lucas and highlights that can be shared with the "What Women Really Want: From Health and Wellness" Infographic, click the following Web site addresses: http://m2w.anthemww.com and http://www.anthemww.com/marketing2women/infog...WHg246Vtjw
For complete M2W ® - The Marketing To Women Conference information, the nation's premier conference on marketing to women to be held April 15 - 17, 2013 at The Chicago Cultural Center, click the following Web site address: http://www.m2w.biz/
Anthem Worldwide is part of the brand development division of Schawk, Inc. (
Kathy Oneto
VP, Brand Strategy
Anthem (San Francisco)
(415) 896-9399
Kathy.oneto@anthemww.com
Jennifer Adams
Corporate Communications
(513) 562-3506
jennifer.adams@schawk.com
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