Allstar Global Brands to Apply for a Professional Women's Soccer Team, With Club Launch Targeted for 2028
https://www.accessnewswire.com/newsroom/en/he...am-1236741
The group confirms it will enter the pool of applications for a professional women's team and is building the club now - ownership, venue, staff and a player pathway from academy to professional contract - for a 2028 debut.
TORONTO, ON / ACCESS Newswire / October 14, 2026 / Allstar Global Brands today confirmed that it will enter the pool of applications for a professional women's soccer team, formally signalling its intent to move from academy development into professional club ownership.
The group said it has begun establishing the club as its own entity, with a target launch in 2028, and will submit its application under the league's expansion process. Prospective ownership groups in that process are assessed on capital and governance, a committed stadium solution, market and commercial data, and fit with the league's competitive and growth criteria.
Allstar said the club would be built on a development pathway rather than assembled from a purchased roster. Female players identified and developed through the academy system would graduate into the professional squad, with the club positioned as the destination at the top of that pathway rather than as a separate operation.
The group also confirmed it will open discussions with the league, prospective venue partners and potential co-investors ahead of the application window.
"We are not looking to buy a badge and a roster. We are building a club with a pathway underneath it - from a girl's first session to a professional contract. This is what the academy has been built for, and 2028 is the date we are working to."
- Pete Wammer - CEO - Allstar Global Brands
THE CLUB AT A GLANCE
Target launch: 2028
Status: entering the pool of applications for a professional women's soccer team
Applicant: Allstar Global Brands
Proposed home market: United States
Founding principle: an academy-to-professional player pathway
What the application involves
Applications in this process are assessed against a defined set of criteria. Allstar said it is preparing evidence on each:
Ownership and capital - ownership structure, capitalisation and governance.
Venue - a committed stadium or ground-share solution that meets league standards.
Market - demographic, commercial and supporter data for the proposed home market.
League fit - alignment with expansion criteria, timing and competitive standards.
https://www.accessnewswire.com/newsroom/en/he...am-1236741
The group confirms it will enter the pool of applications for a professional women's team and is building the club now - ownership, venue, staff and a player pathway from academy to professional contract - for a 2028 debut.
TORONTO, ON / ACCESS Newswire / October 14, 2026 / Allstar Global Brands today confirmed that it will enter the pool of applications for a professional women's soccer team, formally signalling its intent to move from academy development into professional club ownership.
The group said it has begun establishing the club as its own entity, with a target launch in 2028, and will submit its application under the league's expansion process. Prospective ownership groups in that process are assessed on capital and governance, a committed stadium solution, market and commercial data, and fit with the league's competitive and growth criteria.
Allstar said the club would be built on a development pathway rather than assembled from a purchased roster. Female players identified and developed through the academy system would graduate into the professional squad, with the club positioned as the destination at the top of that pathway rather than as a separate operation.
The group also confirmed it will open discussions with the league, prospective venue partners and potential co-investors ahead of the application window.
"We are not looking to buy a badge and a roster. We are building a club with a pathway underneath it - from a girl's first session to a professional contract. This is what the academy has been built for, and 2028 is the date we are working to."
- Pete Wammer - CEO - Allstar Global Brands
THE CLUB AT A GLANCE
Target launch: 2028
Status: entering the pool of applications for a professional women's soccer team
Applicant: Allstar Global Brands
Proposed home market: United States
Founding principle: an academy-to-professional player pathway
What the application involves
Applications in this process are assessed against a defined set of criteria. Allstar said it is preparing evidence on each:
Ownership and capital - ownership structure, capitalisation and governance.
Venue - a committed stadium or ground-share solution that meets league standards.
Market - demographic, commercial and supporter data for the proposed home market.
League fit - alignment with expansion criteria, timing and competitive standards.
