Versus Systems (NASDAQ: VS) developed and operates a patented earned-rewards platform that enables brands, sports teams, broadcasters and content creators to embed games and real-world prizes directly into digital and live experiences. A recent article discussing this reads, “The platform encourages participation through interactive challenges, contests and reward-based activities… Versus has engaged more than 10 million consumers through campaigns deployed across sports, entertainment and corporate environments. The company’s technology has been used alongside major brands, sports franchises and media organizations, demonstrating how gamification is increasingly becoming part of broader marketing strategies.”
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