SAN FRANCISCO, CA--(Marketwired - Apr 8, 2013) - Sitecore today announced that it has been recognized as a Strong Performer in the April 2013 report by Forrester Research Inc., titled "The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013."
According to Forrester, Sitecore received the second highest score among all vendors for product strategy and ranked in the top three for current offering. Forrester further states that Sitecore is among vendors "that enable marketing and business teams to use WCM in conjunction with other components of the digital experience ecosystem to support rich, interactive, multichannel customer experiences."
A complete copy of the report can be found here.
In addition to its position as a Strong Performer, Sitecore received the top score among all vendors for Engagement under its current offering. Within the Engagement category, Sitecore received the highest score possible for mobile presentation and search engine optimization. Furthermore, Sitecore's product strategy ranked second highest among all vendors while content authoring and e-forms received the highest possible scores.
Forrester states that "A Sitecore advantage is that it specifically built its tools to be part of the same offering -- unlike [other vendors] which have had to integrate acquired technology -- so the user experience is consistent and workflows are integrated."
"Marketers demand more than web content management -- they want to deliver personalized and relevant experiences to each customer at every interaction point," said Michael Seifert, CEO, Sitecore. "We were the first company to extend our core web content management technology to deliver a single, open and extensible platform that overcomes the complexity of disparate marketing systems. I believe that this recognition from Forrester validates our early momentum in recognizing the shift in delivering pure web content to delivering multichannel customer experiences."
Sitecore has added customer intelligence insights to a proven web content management platform. This powerful combination of data and content all in one platform offers a unified view of customers and prospects and precisely anticipates their needs, in real-time, to power a smarter, more personalized experience. The result is highly satisfied customers, increased revenue, higher close rates, and larger deals and transactions.
Forrester's Wave report assessed the top WCM vendors on 100 criteria based on current offering, strategy and market presence. The report is based on an analysis of data from vendor surveys, product demonstrations and customer reference calls.
Supporting Resources:
Take the Customer Experience Maturity Assessment
Read The Multichannel Maturity Mandate
Learn how Carnival Cruise Lines offers digital customer experiences
About Sitecore
Sitecore is a global software company that creates products to deliver the most relevant experience and content to customers at any moment of interaction and via any communications channel -- the web, email, mobile, social and offline. Our customer experience management platform combines proven web content management with customer intelligence to create a single view of a customer that drives meaningful interactions, increases conversions and builds lifetime customers. Global brands, including American Express, Carnival Cruise Lines, easyJet, Heineken, LEGO, Microsoft, and Nestle rely on Sitecore to get and keep loyal customers who engage more and drive revenue growth.
Media Contact: Kim Pegnato
Sitecore
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