https://robertyoho.substack.com/p/radiologist...e-contempt
The bigger message is patients are demanding more, asking questions and expecting a decent answer, not condescension. This is exactly the kind of conversation surrounding PEMF, current pain management modalities and/or eradication of said pain that needs to take place. The success of the rollout plan, in addition to the Marketing campaign via physical signage in medical offices worldwide - that’s right WORLDWIDE, is based heavily on the trends of consumers becoming more informed, more engaged w/ their health decisions regarding pain intervention.
The recent, and ongoing, opioid decimation is ‘front-and-center’, exhibit A. There is not a patient anywhere that would question, deny or refuse any one of these five attributes in their personal struggle w/ pain treatment. Patients will see the signage in the upcoming multi-media campaign. This coordinated exposure of RecoveryRx ( & Actipatch) will inspire many, much needed, conversations between patient and doctor. Some will recognize the brand name. Some heard something about it from friends, co-workers, etc. Some will be very interested and want it. Wanting it enough to ask questions and expect a decent response. That decent response will be RecoveryRx.
✔ Effective Post-Surgical Pain Relief - Clinical studies, including randomized controlled trials, demonstrate meaningful reductions in post-operative pain and decreased reliance on pain medication.
✔ Reduced Opioid Dependence - Provides a non-pharmacologic pain management option that helps support opioid-sparing recovery protocols.
✔ Improved Patient Recovery Experience - Continuous therapy (up to 720 hours) supports healing while allowing patients to recover comfortably at home.
✔ Safe & Non-Invasive - No drugs, no injections, no systemic side effects — just targeted therapy at the surgical site.
✔ Enhances Patient Satisfaction & Outcomes - Better pain control leads to better recovery experiences, stronger patient trust, and improved practice reputation.
Paradigm shifts are not about current valuations. No, they are unique opportunities that are well camouflaged to the point of near invisibility. Be attentive. A large part of success is about simply 'showing up and listening'.
"Sic parvis magna" - GREATNESS from small beginnings
All the best, WBeacham