NetworkNewsBreaks – A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) Addressing Retail’s In-Aisle Blind Spot
A2Z Cust2Mate Solutions (NASDAQ: AZ) was featured in a recent article that discussed its work to restore visibility into shopper behavior with smart carts. The publication reads, “A2Z Cust2Mate CMO Yaniv Zukerman explains that while retailers have become highly proficient at tracking transactions, pricing and inventory, they have steadily lost visibility into how shoppers actually behave inside the store . Most existing systems capture only end results, such as what was purchased and when, leaving the entire in-aisle journey largely invisible. This disconnect, he argues, creates a growing gap between how well retailers believe they understand their customers and how little they truly know about the decisions, hesitations and trade-offs that shape each shopping trip.”
“Zukerman points to technology as a way to close that gap by turning the shopping cart into a continuous, consent-based engagement and insight touchpoint. By capturing real-time basket activity, showing running totals and delivering relevant offers during the trip, smart carts can reduce friction for shoppers while giving retailers a clearer view of movement, decision-making and behavior at scale. This visibility, he notes, enables retailers to design layouts, promotions and experiences based on how customers actually shop, rather than relying solely on aggregated transaction data after the fact.”
NOTE TO INVESTORS: The latest news and updates relating to A2Z are available in the company’s newsroom at https://nnw.fm/A2Z
Please see full terms of use and disclaimers on the NetworkNewsWire website applicable to all content provided by NNW, wherever published or republished: http://NNW.fm/Disclaimer
A2Z Cust2Mate Solutions (NASDAQ: AZ) was featured in a recent article that discussed its work to restore visibility into shopper behavior with smart carts. The publication reads, “A2Z Cust2Mate CMO Yaniv Zukerman explains that while retailers have become highly proficient at tracking transactions, pricing and inventory, they have steadily lost visibility into how shoppers actually behave inside the store . Most existing systems capture only end results, such as what was purchased and when, leaving the entire in-aisle journey largely invisible. This disconnect, he argues, creates a growing gap between how well retailers believe they understand their customers and how little they truly know about the decisions, hesitations and trade-offs that shape each shopping trip.”
“Zukerman points to technology as a way to close that gap by turning the shopping cart into a continuous, consent-based engagement and insight touchpoint. By capturing real-time basket activity, showing running totals and delivering relevant offers during the trip, smart carts can reduce friction for shoppers while giving retailers a clearer view of movement, decision-making and behavior at scale. This visibility, he notes, enables retailers to design layouts, promotions and experiences based on how customers actually shop, rather than relying solely on aggregated transaction data after the fact.”
NOTE TO INVESTORS: The latest news and updates relating to A2Z are available in the company’s newsroom at https://nnw.fm/A2Z
Please see full terms of use and disclaimers on the NetworkNewsWire website applicable to all content provided by NNW, wherever published or republished: http://NNW.fm/Disclaimer
