A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) announced the launch of a dedicated Retail Media Division, marking a strategic expansion of the company’s smart retail technology platform into in-store media and data-driven monetization. The new division is supported by expanded development, analytics, sales, and product teams and strengthened by the addition of senior retail media executives with experience across leading data, media, and retail organizations. As retail media emerges as one of the fastest-growing segments in global advertising, driven by demand for first-party data and closed-loop measurement, A2Z Cust2Mate is positioning its Smart Cart platform to extend retail media beyond ecommerce and into physical stores, enabling personalized, point-of-decision advertising while creating a new recurring revenue stream for retailers and brand partners.
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