$BMTM Bright Mountain Taps First-Party Data from CafeMom and MamasLatinas to Create “familyroom”
https://www.globenewswire.com/news-release/20...yroom.html
Integrated marketing services provider introduces parent- and kid-friendly ad platform, powered by BrightStream and Wild Sky Media
Boca Raton, FL, Dec. 16, 2025 (GLOBE NEWSWIRE) -- Bright Mountain Media, (OTCQB: BMTM) (“Bright Mountain” or the “Company”), a marketing services platform company that empowers brands, agencies and publishers to go further, faster, today announced the launch of familyroom, a proprietary, family-focused advertising solution built in partnership with Wild Sky Media, the parent company of Mom.com, CafeMom, MamasLatinas, and LittleThings.
By combining efforts from its companies, including consumer insights and analytics firm, Big Village; BrightStream, its leading programmatic supply-side platform (SSP), and Wild Sky Media, the parent company of Mom.com, CafeMom, MamasLatinas, and LittleThings, Bright Mountain gives brands a single, privacy-first entry point to reach the modern household. Brands are able to reach kids, moms, dads, and caregivers — at scale, across every screen, with premium content, curated inventory, and fueled by powerful audience insights.
Millennial parents and Gen Alpha children now represent one of the most powerful consumer ecosystems in North America. These kids influence billions in household spending (a reported 42%) while parents increasingly seek safe, high-quality digital environments they can trust.
Yet many brands miss the mark by targeting moms only. While mothers still represent $2.4 trillion dollars in spending power, Millennial dads play an increasingly larger role. Still, 53% of dads report that brands ignore or misrepresent their contribution to family spending habits.
familyroom was developed to serve this combined audience with precision, transparency, and brand safety, offering marketers a dependable solution at a time when privacy regulation, signal loss, and fragmented platforms make family advertising increasingly complex. Bright Mountain curates these high value audiences through its first party and panel-level, direct, secured data with explicit consent from the consumer. BrightStream’s extensive CTV and in-app partnerships enable brands to reach them reliably through the shows, games, and apps they love best.
Many of America’s best-known brands are already benefitting from familyroom, which unifies BrightStream’s programmatic technology, Wild Sky Media’s long-standing family and parenting brands, and Bright Mountain’s audience intelligence capabilities into an integrated supply platform that delivers:
Every family screen, in one platform
CTV audience extension through proprietary parenting and household segments on brand-safe streaming publishers
Premium owned and operated media across Wild Sky Media’s top parenting destinations, delivering trusted content to the mom and family community
COPPA-compliant* in-app gaming inventory, selected from 3,000+ curated kids’ game apps across age ranges, interests, and play styles
Targeted audiences at scale, powered by BrightStream and Big Village’s Audience Intelligence platform, enabling:
Bespoke household and parenting audience segmentation
1P-anchored targeting with GDPR, CCPA, and COPPA-compliant methodologies
A pipeline of actionable insights including creative testing, audience validation, and performance analysis
Premium performance with transparent pricing
Cost-efficient access to brand-safe, high-performing family inventory, supported by BrightStream’s in-house optimization, dedicated service, and transparent pricing model
“familyroom reflects what the next era of family advertising should look like: It’s safe, curated, transparent, and built on real audience intelligence,” said Matt Drinkwater, CEO of Bright Mountain. “By combining BrightStream’s programmatic infrastructure with Wild Sky Media’s household reach – and leveraging the power of our Audience Insights platform -- we’re giving brands an impactful and responsible way to connect with families across screens.”
For more information about familyroom, visit https://brightstream.ai/familyroom.
https://www.globenewswire.com/news-release/20...yroom.html
Integrated marketing services provider introduces parent- and kid-friendly ad platform, powered by BrightStream and Wild Sky Media
Boca Raton, FL, Dec. 16, 2025 (GLOBE NEWSWIRE) -- Bright Mountain Media, (OTCQB: BMTM) (“Bright Mountain” or the “Company”), a marketing services platform company that empowers brands, agencies and publishers to go further, faster, today announced the launch of familyroom, a proprietary, family-focused advertising solution built in partnership with Wild Sky Media, the parent company of Mom.com, CafeMom, MamasLatinas, and LittleThings.
By combining efforts from its companies, including consumer insights and analytics firm, Big Village; BrightStream, its leading programmatic supply-side platform (SSP), and Wild Sky Media, the parent company of Mom.com, CafeMom, MamasLatinas, and LittleThings, Bright Mountain gives brands a single, privacy-first entry point to reach the modern household. Brands are able to reach kids, moms, dads, and caregivers — at scale, across every screen, with premium content, curated inventory, and fueled by powerful audience insights.
Millennial parents and Gen Alpha children now represent one of the most powerful consumer ecosystems in North America. These kids influence billions in household spending (a reported 42%) while parents increasingly seek safe, high-quality digital environments they can trust.
Yet many brands miss the mark by targeting moms only. While mothers still represent $2.4 trillion dollars in spending power, Millennial dads play an increasingly larger role. Still, 53% of dads report that brands ignore or misrepresent their contribution to family spending habits.
familyroom was developed to serve this combined audience with precision, transparency, and brand safety, offering marketers a dependable solution at a time when privacy regulation, signal loss, and fragmented platforms make family advertising increasingly complex. Bright Mountain curates these high value audiences through its first party and panel-level, direct, secured data with explicit consent from the consumer. BrightStream’s extensive CTV and in-app partnerships enable brands to reach them reliably through the shows, games, and apps they love best.
Many of America’s best-known brands are already benefitting from familyroom, which unifies BrightStream’s programmatic technology, Wild Sky Media’s long-standing family and parenting brands, and Bright Mountain’s audience intelligence capabilities into an integrated supply platform that delivers:
Every family screen, in one platform
CTV audience extension through proprietary parenting and household segments on brand-safe streaming publishers
Premium owned and operated media across Wild Sky Media’s top parenting destinations, delivering trusted content to the mom and family community
COPPA-compliant* in-app gaming inventory, selected from 3,000+ curated kids’ game apps across age ranges, interests, and play styles
Targeted audiences at scale, powered by BrightStream and Big Village’s Audience Intelligence platform, enabling:
Bespoke household and parenting audience segmentation
1P-anchored targeting with GDPR, CCPA, and COPPA-compliant methodologies
A pipeline of actionable insights including creative testing, audience validation, and performance analysis
Premium performance with transparent pricing
Cost-efficient access to brand-safe, high-performing family inventory, supported by BrightStream’s in-house optimization, dedicated service, and transparent pricing model
“familyroom reflects what the next era of family advertising should look like: It’s safe, curated, transparent, and built on real audience intelligence,” said Matt Drinkwater, CEO of Bright Mountain. “By combining BrightStream’s programmatic infrastructure with Wild Sky Media’s household reach – and leveraging the power of our Audience Insights platform -- we’re giving brands an impactful and responsible way to connect with families across screens.”
For more information about familyroom, visit https://brightstream.ai/familyroom.
