$SURG SurgePays Adds Three New Subprime Lead Generation Aggregators to Accelerate ProgramBenefits.com Activations
https://www.globenewswire.com/news-release/20...tions.html
BARTLETT, Tenn., Dec. 04, 2025 (GLOBE NEWSWIRE) -- SurgePays, Inc. (NASDAQ: SURG), a wireless and fintech point of sale company, today announced the addition of three lead generation aggregators to its ProgramBenefits platform. These integrations continue the expansion into subprime consumers seeking wireless service, credit solutions, and everyday benefit programs.
The three aggregators add meaningful momentum to the ProgramBenefits initiative by routing an expected 10,000 new subprime leads per day at full scale. The consumer data intake platform is built to lower wireless subscriber acquisition costs while creating multiple revenue opportunities from each consumer. All incoming traffic flows through SurgePays' proprietary LogicsIQ engine, where each consumer is matched with the next best offer across wireless, credit, financial services, healthcare savings, and everyday lifestyle benefits. This creates a predictable monetization cycle with recurring opportunities to grow revenue.
“Bringing three lead generation aggregators online this quickly confirms the market demand for what we are building and highlights the advantage of owning a proprietary, proven lead generation and monetization platform. Increasing traffic to ProgramBenefits.com improves the economics of every subscriber we activate. By transitioning from field sales to this lead-generation model, we can now scale wireless subscribers nationwide much faster and at a significantly lower acquisition cost, which reduces our overall cost of revenue. Most importantly, this model provides us a clear path to scale with no foreseeable plateau,” said Brian Cox, CEO of SurgePays.
“Commissions and revenue share from complementary product sales quickly cover the cost of each lead. This data-driven model reduces wireless subscriber acquisition costs while shortening the timeframe for a customer to become profitable. At scale, we believe we can eliminate acquisition costs altogether. Ultimately, our ability to build and monetize a large base of subprime consumer data records should generate significant revenue while creating a highly valuable and usable asset. We believe this positions SurgePays for a breakout revenue year in 2026.”
SurgePays’ dual position as both a mobile telecom provider and a fintech enabler gives the company a distinct advantage within the 138 million adult subprime sector. This allows SurgePays to reach and monetize consumers across digital channels and through its nationwide growing network of more than 9,000 retail locations. The continued expansion of the ProgramBenefits platform adds complementary growth verticals to the company’s existing revenue channels: subsidized wireless, prepaid MVNO, prepaid top-up POS, and ClearLine SaaS.
https://www.globenewswire.com/news-release/20...tions.html
BARTLETT, Tenn., Dec. 04, 2025 (GLOBE NEWSWIRE) -- SurgePays, Inc. (NASDAQ: SURG), a wireless and fintech point of sale company, today announced the addition of three lead generation aggregators to its ProgramBenefits platform. These integrations continue the expansion into subprime consumers seeking wireless service, credit solutions, and everyday benefit programs.
The three aggregators add meaningful momentum to the ProgramBenefits initiative by routing an expected 10,000 new subprime leads per day at full scale. The consumer data intake platform is built to lower wireless subscriber acquisition costs while creating multiple revenue opportunities from each consumer. All incoming traffic flows through SurgePays' proprietary LogicsIQ engine, where each consumer is matched with the next best offer across wireless, credit, financial services, healthcare savings, and everyday lifestyle benefits. This creates a predictable monetization cycle with recurring opportunities to grow revenue.
“Bringing three lead generation aggregators online this quickly confirms the market demand for what we are building and highlights the advantage of owning a proprietary, proven lead generation and monetization platform. Increasing traffic to ProgramBenefits.com improves the economics of every subscriber we activate. By transitioning from field sales to this lead-generation model, we can now scale wireless subscribers nationwide much faster and at a significantly lower acquisition cost, which reduces our overall cost of revenue. Most importantly, this model provides us a clear path to scale with no foreseeable plateau,” said Brian Cox, CEO of SurgePays.
“Commissions and revenue share from complementary product sales quickly cover the cost of each lead. This data-driven model reduces wireless subscriber acquisition costs while shortening the timeframe for a customer to become profitable. At scale, we believe we can eliminate acquisition costs altogether. Ultimately, our ability to build and monetize a large base of subprime consumer data records should generate significant revenue while creating a highly valuable and usable asset. We believe this positions SurgePays for a breakout revenue year in 2026.”
SurgePays’ dual position as both a mobile telecom provider and a fintech enabler gives the company a distinct advantage within the 138 million adult subprime sector. This allows SurgePays to reach and monetize consumers across digital channels and through its nationwide growing network of more than 9,000 retail locations. The continued expansion of the ProgramBenefits platform adds complementary growth verticals to the company’s existing revenue channels: subsidized wireless, prepaid MVNO, prepaid top-up POS, and ClearLine SaaS.
