$AREB American Rebel Holdings, Inc. (NASDAQ: AREB) Adds Commercial Distributing Company to Accelerate American Rebel Light Beer’s National Distribution-First Growth Strategy in Massachusetts
https://www.globenewswire.com/news-release/20...setts.html
Third-generation, family-owned Molson Coors wholesaler with 90-year legacy, 1,500+ accounts, and unmatched service brings American Rebel Light Beer - America’s Patriotic Beer to Western Massachusetts
Nashville, TN, Dec. 02, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand and maker of American Rebel Light Beer (www.americanrebelbeer.com)—America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand-Your-Ground Beer—today announced a strategic distribution partnership with Commercial Distributing Company of Westfield, Massachusetts, the undisputed premier beer wholesaler across western Massachusetts.
The agreement, executed through American Rebel Beverages, continues the white-hot distribution momentum that began at the 2025 National Beer Wholesalers Association (NBWA) Annual Convention in Las Vegas, where American Rebel Light Beer executives met with more than 110 distributors and generated 83 qualified follow-ups that are now rapidly converting into signed partnerships across the country. Today’s announcement of the addition of Commercial Distributing follows yesterday’s Arkansas announcement with C & C Distributors, this Massachusetts partnership with Commercial Distributing again proves that American Rebel’s disciplined, top-tier-only distribution strategy is delivering new markets at an accelerating pace.
Commercial Distributing Company, Inc. (www.commercialdist.com), a third-generation family-owned business operating continuously since 1935, services more than 1,100 on-premise accounts and approximately 400 off-premise retail accounts across Hampden, Hampshire, Franklin, and Berkshire Counties from its 97,500 sq. ft. temperature-controlled facility in Westfield. With a 26-truck fleet, 105-person team, in-house graphics department, free custom signage and POS materials, emergency weekend deliveries, and a famous “no minimum order, no fees, ever” policy, Commercial Distributing is the gold standard for execution and retailer trust in the region.
“We’ve said from day one that American Rebel Light Beer would be built distributor by distributor, town by town, state by state — and that’s exactly what keeps happening,” said Andy Ross, Chief Executive Officer of American Rebel Holdings, Inc. (NASDAQ: AREB).
“Massachusetts is the cradle of American liberty — Lexington, Concord, the Minutemen, the shot heard ’round the world — this is where the fire of freedom was lit. The people here still carry that same defiant, patriotic heartbeat, and they damn sure know great beer when they taste it. I’m proud as hell to partner with Commercial Distributing, a third-generation, family-owned legacy wholesaler that dominates western Massachusetts like nobody else. They have the trucks, the relationships, the work ethic, and the same love of God and country we do. This is the ideal partner for us — period. I cannot wait for the hard-working, freedom-loving folks from the Berkshires to Springfield to put an ice-cold can of American Rebel Light Beer in their hand, crack it open, taste that clean, crisp, all-American flavor, and say, ‘Hell yeah — this is my beer.’ Rebel Up, Massachusetts!”
https://www.globenewswire.com/news-release/20...setts.html
Third-generation, family-owned Molson Coors wholesaler with 90-year legacy, 1,500+ accounts, and unmatched service brings American Rebel Light Beer - America’s Patriotic Beer to Western Massachusetts
Nashville, TN, Dec. 02, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand and maker of American Rebel Light Beer (www.americanrebelbeer.com)—America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand-Your-Ground Beer—today announced a strategic distribution partnership with Commercial Distributing Company of Westfield, Massachusetts, the undisputed premier beer wholesaler across western Massachusetts.
The agreement, executed through American Rebel Beverages, continues the white-hot distribution momentum that began at the 2025 National Beer Wholesalers Association (NBWA) Annual Convention in Las Vegas, where American Rebel Light Beer executives met with more than 110 distributors and generated 83 qualified follow-ups that are now rapidly converting into signed partnerships across the country. Today’s announcement of the addition of Commercial Distributing follows yesterday’s Arkansas announcement with C & C Distributors, this Massachusetts partnership with Commercial Distributing again proves that American Rebel’s disciplined, top-tier-only distribution strategy is delivering new markets at an accelerating pace.
Commercial Distributing Company, Inc. (www.commercialdist.com), a third-generation family-owned business operating continuously since 1935, services more than 1,100 on-premise accounts and approximately 400 off-premise retail accounts across Hampden, Hampshire, Franklin, and Berkshire Counties from its 97,500 sq. ft. temperature-controlled facility in Westfield. With a 26-truck fleet, 105-person team, in-house graphics department, free custom signage and POS materials, emergency weekend deliveries, and a famous “no minimum order, no fees, ever” policy, Commercial Distributing is the gold standard for execution and retailer trust in the region.
“We’ve said from day one that American Rebel Light Beer would be built distributor by distributor, town by town, state by state — and that’s exactly what keeps happening,” said Andy Ross, Chief Executive Officer of American Rebel Holdings, Inc. (NASDAQ: AREB).
“Massachusetts is the cradle of American liberty — Lexington, Concord, the Minutemen, the shot heard ’round the world — this is where the fire of freedom was lit. The people here still carry that same defiant, patriotic heartbeat, and they damn sure know great beer when they taste it. I’m proud as hell to partner with Commercial Distributing, a third-generation, family-owned legacy wholesaler that dominates western Massachusetts like nobody else. They have the trucks, the relationships, the work ethic, and the same love of God and country we do. This is the ideal partner for us — period. I cannot wait for the hard-working, freedom-loving folks from the Berkshires to Springfield to put an ice-cold can of American Rebel Light Beer in their hand, crack it open, taste that clean, crisp, all-American flavor, and say, ‘Hell yeah — this is my beer.’ Rebel Up, Massachusetts!”
