I was pleased to hear in the vid Dr. J. saying they had spoken with most all major players in the ICI space. Dr. J. brings exceptional passion to this effort. One takeaway - no going it alone; commercialization will occur via partner processes or well, liquidity event I reckon.
Sure would be nice if they posted that vid on the web site and publicized across multiple social media properties.
I was joking before but now I'm thinking maybe we should have a shareholder/volunteer with experience run their social media efforts.