$SEGG News: Sports.com’s First Weekend Streaming the Super League Kerala Delivers Strong Kickoff
Three matches draw big in-stadium crowds and robust online viewership
KERALA, India, Oct. 06, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (the “Company” or “SEGG Media”) the global sports, entertainment, and gaming conglomerate today announced a successful weekend of streaming of the opening weekend of the Super League Kerala (“SLK”) on the Sports.com platform. The matches delivered three action-packed fixtures and significant audience engagement across stadiums and digital platforms.
Weekend Match Results
Game 1: Calicut FC vs Forca Kochi FC – 2-1, EMS Stadium, Calicut – 25,974
Game 2: Malappuram FC vs Thrissur Magic FC – 1-0, Payyanad Stadium, Malappuram – 14,236
Game 3: Thiruvananthapuram Kombans FC vs Kannur Warriors FC – 2-3, Chandrasekharan Nair Stadium, Thiruvananthapuram – 7,452
Sponsors & Partners
Tournament Sponsors: Sports.com, Amul
Broadcast Partners: Sports.com (streaming) and Sony (linear broadcast)
Audience Highlights
Total digital viewers (weekend): 517,577
Average Watch Time: 60 mins
Top markets by viewership: India, UAE
Majed Al-Sorour, President of Sports.com, said: “The opening weekend proves the appetite for Sports.com’s vision. India is just the beginning. Our focus now is to expand aggressively across Saudi Arabia and the MENA region, creating a global hub for streaming, sponsorship, and fan-first entertainment.”
Marc Bircham, Board Director and Director of Acquisitions at Sports.com, added: “This weekend showcased the excitement and potential of the Super League Kerala. The atmosphere in the stadiums was electric, and the online response confirms there’s a massive audience for high-quality football content from Kerala. Partnering with SLK and Sony lets us bring these moments to fans everywhere, and this is just the start of Sports.com’s journey to scale football streaming globally.”
Tim Scoffham, CEO of Sports.com Media, commented: “Partnering with the Super League Kerala allows us to expand Sports.com’s footprint in one of the fastest-growing football markets in the world. This is about more than streaming — it’s about understanding our audience, enhancing fan value, and converting that insight into monetization and long-term shareholder growth.”
This upcoming weekend’s matches will see the implementation of the Sports.com platform user registration system. Registration and access to the content is free for users however it allows the Company to position the platform for monetization through sponsorships, advertising, and premium experiences over the course of the season.
With the start of the India Super League (“ISL”) delayed this season, the Super League Kerala is capitalizing on the opportunity to engage Indian and global football fans. The partnership with SLK is a cornerstone of Sports.com’s strategy to expand across India and MENA, accelerating audience growth in the Indian subcontinent and Middle Eastern territories.
About Sports.com
Sports.com is a next-generation sports media platform delivering premium original content, global distribution, and fan-first live experiences. Through scalable technology and innovative partnerships, Sports.com is redefining how the world connects with sports.
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
Three matches draw big in-stadium crowds and robust online viewership
KERALA, India, Oct. 06, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (the “Company” or “SEGG Media”) the global sports, entertainment, and gaming conglomerate today announced a successful weekend of streaming of the opening weekend of the Super League Kerala (“SLK”) on the Sports.com platform. The matches delivered three action-packed fixtures and significant audience engagement across stadiums and digital platforms.
Weekend Match Results
Game 1: Calicut FC vs Forca Kochi FC – 2-1, EMS Stadium, Calicut – 25,974
Game 2: Malappuram FC vs Thrissur Magic FC – 1-0, Payyanad Stadium, Malappuram – 14,236
Game 3: Thiruvananthapuram Kombans FC vs Kannur Warriors FC – 2-3, Chandrasekharan Nair Stadium, Thiruvananthapuram – 7,452
Sponsors & Partners
Tournament Sponsors: Sports.com, Amul
Broadcast Partners: Sports.com (streaming) and Sony (linear broadcast)
Audience Highlights
Total digital viewers (weekend): 517,577
Average Watch Time: 60 mins
Top markets by viewership: India, UAE
Majed Al-Sorour, President of Sports.com, said: “The opening weekend proves the appetite for Sports.com’s vision. India is just the beginning. Our focus now is to expand aggressively across Saudi Arabia and the MENA region, creating a global hub for streaming, sponsorship, and fan-first entertainment.”
Marc Bircham, Board Director and Director of Acquisitions at Sports.com, added: “This weekend showcased the excitement and potential of the Super League Kerala. The atmosphere in the stadiums was electric, and the online response confirms there’s a massive audience for high-quality football content from Kerala. Partnering with SLK and Sony lets us bring these moments to fans everywhere, and this is just the start of Sports.com’s journey to scale football streaming globally.”
Tim Scoffham, CEO of Sports.com Media, commented: “Partnering with the Super League Kerala allows us to expand Sports.com’s footprint in one of the fastest-growing football markets in the world. This is about more than streaming — it’s about understanding our audience, enhancing fan value, and converting that insight into monetization and long-term shareholder growth.”
This upcoming weekend’s matches will see the implementation of the Sports.com platform user registration system. Registration and access to the content is free for users however it allows the Company to position the platform for monetization through sponsorships, advertising, and premium experiences over the course of the season.
With the start of the India Super League (“ISL”) delayed this season, the Super League Kerala is capitalizing on the opportunity to engage Indian and global football fans. The partnership with SLK is a cornerstone of Sports.com’s strategy to expand across India and MENA, accelerating audience growth in the Indian subcontinent and Middle Eastern territories.
About Sports.com
Sports.com is a next-generation sports media platform delivering premium original content, global distribution, and fan-first live experiences. Through scalable technology and innovative partnerships, Sports.com is redefining how the world connects with sports.
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
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1️⃣I do not provide personal investment advice and I am not a qualified licensed investment advisor. I am an amateur investor.
2️⃣All information found here, including any ideas, opinions, views, predictions, forecasts, commentaries, suggestions, or stock picks, expressed or implied herein, are for informational, entertainment or educational purposes only and should not be construed as personal investment advice. While the information provided is believed to be accurate, it may include errors or inaccuracies.
3️⃣I will not and cannot be held liable for any actions you take as a result of anything you read here.
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4️⃣Not Financial Advice. What I post is my opinion.
Also Paid for Advertising/IR/PR on Emerging Companies
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