$AREB American Rebel Light Beer Expands into Western North

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$AREB American Rebel Light Beer Expands into Western North Carolina with Budweiser of Asheville, Inc.

https://www.globenewswire.com/news-release/20...e-Inc.html

Strategic Partnership Strengthens Distribution in 13 States

American Rebel Light Beer Continues to Execute Growth Plan with Established Regional Beverage Distribution Leaders like Budweiser of Ashville, Inc.

NASHVILLE, TN, Aug. 20, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB), (www.americanrebel.com) the company behind American Rebel Light Beer (www.americanrebelbeer.com), today announced a new distribution partnership with Budweiser of Asheville, Inc.. This agreement expands American Rebel Light Beer’s presence into Western North Carolina, a region known for its strong beer culture and community connection. The partnership reflects American Rebel Beverages ongoing strategy to align with established distributors who share their commitment to quality, authenticity, and growth.

American Rebel announces the addition of a premier distribution partner: Bud of Asheville, recognized for its legacy of excellence and strong community engagement.

For nearly six decades, Budweiser of Asheville, Inc. has been a pillar of Western North Carolina’s beverage landscape. Founded in 1967 and independently owned by the Wood family since 1985, this Anheuser-Busch wholesaler has grown into a regional powerhouse. Budweiser of Asheville, Inc. distributes to a 12-county area that includes Asheville, Hendersonville, and Waynesville. With a reputation for unparalleled service and deep market knowledge, Budweiser of Asheville, Inc. has earned its place as a trusted partner to some of the world’s most iconic beverage brands.

While its portfolio is anchored by Anheuser-Busch giants like Budweiser and Michelob, Budweiser of Asheville, Inc. has also evolved to embrace local craft beers, which now account for a meaningful portion of its business. This includes beloved North Carolina names like Asheville Brewing Co., Green Man Brewing, Nantahala Brewing Co., and Bold Rock Hard Cider.

Budweiser of Asheville’s commitment to the community is as strong as its distribution network. Budweiser of Ashville, Inc. has fostered deep ties through local engagement and support for the region’s vibrant craft beer culture and outdoor lifestyle. Its hands-on approach, built through decades of relationships with retailers, restaurants, and bars, makes it an ideal partner for American Rebel Light Beer. The distributor’s extensive network ensures placement in high-traffic retail environments, including independent retailers, chain grocery stores, and local taprooms. Budweiser of Asheville, Inc. is a strong, mid-market, independent wholesaler with approximately 100–130 employees.

Todd Porter, President of American Rebel Beverage, commented:

“American Rebel is getting the top distributors of our choice, and we are overwhelmed with the response. Getting the right distribution partners, like Budweiser of Ashville, Inc. is key to a successful beverage launch, and American Rebel is the right beer at the right time. Our 'better for you' ingredients and the brand's authenticity make this an easy decision for partners who value quality. The pace of these distribution announcements is increasing, which should lead to better-than-expected account growth for the remainder of the year and throughout 2026. It’s truly an exciting time to be at American Rebel.”

American Rebel's Growing Distribution Network

American Rebel Light Beer continues to expand its reach nationwide. Since its launch in September 2024, the brand has rolled out in 13 states (with more on the way): Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, Mississippi, Minnesota, and now Western North Carolina through Budweiser of Asheville, Inc. Each partnership reflects American Rebel’s deliberate strategy to align with distributors who share its vision of quality, authenticity, and patriotism.

Andy Ross, CEO of American Rebel Holdings, Inc., added:

“We’re more than a beer—we’re a symbol of American heritage and pride. As one of the fastest-growing beverage brands in the nation, we proudly showcase our patriotic spirit right on the can. It’s a call to action: stand tall, speak proudly, and celebrate the values that unite us.

Our partnership with Budweiser of Asheville, Inc. reflects our commitment to precision execution and strategic alignment. Rebel Light Beer is choosing partners who amplify our vision and deliver real results. This is just the beginning of our rise to becoming America’s next iconic beverage brand. Rebel Up America!”
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