$AREB American Rebel Light Beer Roars Back to Eldora Speedway For The 42nd Annual Kings Royal Race Week
https://www.globenewswire.com/news-release/20...-Week.html
One Year Later, America’s Patriotic Beer Returns to Eldora Speedway - Bigger, Bolder, and Still Raising a Cold Beer to Hardcore Racing Fans
NASHVILLE, TN, July 18, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"
, creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes (championsafe.com), personal security and self-defense products and apparel, is revved up to return to Eldora Speedway for the 42nd Annual Kings Royal Race Week. Known for high horsepower, heart-pounding action, and some of the most passionate racing fans in the country, Eldora provides the perfect backdrop for America’s Patriotic Beer to connect with its growing base of freedom-loving consumers. American Rebel Light Beer is proud to be in the mix as fans raise a cold one to celebrate grit, speed, and the American spirit.
From the Track to the Stage – American Rebel Light Beer is Building Brand Loyalty at the Heart of Americana. “Where Freedom Lives, American Rebel Pours”
American Rebel Light Beer is committed to building its brand at the grassroots level by showing up where patriotic Americans live, play, and celebrate their freedom. Authentic venues like Eldora Speedway—and similar motorsports and music destinations—are not just event spaces; they are cultural gathering points for our like-minded consumers. These fans embody the same values that define our brand: grit, loyalty, and unapologetic patriotism. By aligning with high-energy, Americana-rich events, we continue to drive exposure, foster brand loyalty, and grow our community of freedom-loving beer drinkers. We don’t just advertise to our customers—we meet them in the dirt, the stands, and the pit row with an ice-cold can of American Rebel Light in hand.
“Rebel Light (Beer) is back at Eldora—and this year, we’re louder, prouder, and packing even more punch,” said Andy Ross, CEO of American Rebel Holdings. “American Rebel Light Beer is America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem Singing, Stand-Your-Ground Beer that Eldora’s die-hard race fans embraced with open arms. Last year was electric. This year, we’re redlining the throttle—with more brand horsepower, more ice-cold beer, and more American pride than ever before. This is where freedom lives—and we’re proud to be pouring it right in the heart of racing country”
Established in 1954 by racing pioneer Earl Baltes, Eldora Speedway (eldoraspeedway.com) quickly became a cornerstone of American dirt track racing. In 2004, three-time NASCAR Cup Series Champion Tony Stewart purchased the track, bringing his deep passion for grassroots motorsports to one of the sport’s most revered venues. Under Stewart’s ownership, Eldora entered a new era—hosting marquee events like the Kings Royal, World 100, and Dirt Late Model Dream, while undergoing major upgrades to elevate the fan and driver experience.
Stewart doesn’t just own Eldora—he raced it, lived it, and transformed it. His leadership helped solidify the track’s reputation as the beating heart of dirt racing in America. Today, as proud sponsors of Tony Stewart Racing, American Rebel Light Beer stands alongside a team and a legacy that reflect the same bold, unapologetic spirit found in every can of Rebel Light.
“Eldora isn’t just a race—it’s a ritual,” said Todd Porter, President of American Rebel Beverage. “It’s where fans come to celebrate grit, loyalty, and the kind of Americana that’s in our DNA. We’re proud to be part of the Kings Royal legacy and deliver a beer that reflects those values in every pour.”
America’s Fastest-Growing Patriotic Beer – American Rebel Light
Race fans in attendance at Eldora Speedway will once again have the opportunity to raise a cold American Rebel Light Beer, the 4.3% ABV light lager that’s smooth-drinking, all-natural, and brewed without corn, rice, or sweeteners. Available in 12 oz 12-packs and 16 oz Tall Boys, it’s the beer of choice for freedom-loving fans coast to coast.
Join American Rebel Light Beer Trackside at Eldora Speedway on Friday July 17, 2025 and Saturday July 18, 2025
Free American Rebel swag
16oz Tall Boys for $3 (21+)
American Rebel Promotional Team will be out Celebreating Life, Celebrating Freedom and Celebrating Beer!
https://www.globenewswire.com/news-release/20...-Week.html
One Year Later, America’s Patriotic Beer Returns to Eldora Speedway - Bigger, Bolder, and Still Raising a Cold Beer to Hardcore Racing Fans
NASHVILLE, TN, July 18, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"
, creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes (championsafe.com), personal security and self-defense products and apparel, is revved up to return to Eldora Speedway for the 42nd Annual Kings Royal Race Week. Known for high horsepower, heart-pounding action, and some of the most passionate racing fans in the country, Eldora provides the perfect backdrop for America’s Patriotic Beer to connect with its growing base of freedom-loving consumers. American Rebel Light Beer is proud to be in the mix as fans raise a cold one to celebrate grit, speed, and the American spirit. From the Track to the Stage – American Rebel Light Beer is Building Brand Loyalty at the Heart of Americana. “Where Freedom Lives, American Rebel Pours”
American Rebel Light Beer is committed to building its brand at the grassroots level by showing up where patriotic Americans live, play, and celebrate their freedom. Authentic venues like Eldora Speedway—and similar motorsports and music destinations—are not just event spaces; they are cultural gathering points for our like-minded consumers. These fans embody the same values that define our brand: grit, loyalty, and unapologetic patriotism. By aligning with high-energy, Americana-rich events, we continue to drive exposure, foster brand loyalty, and grow our community of freedom-loving beer drinkers. We don’t just advertise to our customers—we meet them in the dirt, the stands, and the pit row with an ice-cold can of American Rebel Light in hand.
“Rebel Light (Beer) is back at Eldora—and this year, we’re louder, prouder, and packing even more punch,” said Andy Ross, CEO of American Rebel Holdings. “American Rebel Light Beer is America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem Singing, Stand-Your-Ground Beer that Eldora’s die-hard race fans embraced with open arms. Last year was electric. This year, we’re redlining the throttle—with more brand horsepower, more ice-cold beer, and more American pride than ever before. This is where freedom lives—and we’re proud to be pouring it right in the heart of racing country”
Established in 1954 by racing pioneer Earl Baltes, Eldora Speedway (eldoraspeedway.com) quickly became a cornerstone of American dirt track racing. In 2004, three-time NASCAR Cup Series Champion Tony Stewart purchased the track, bringing his deep passion for grassroots motorsports to one of the sport’s most revered venues. Under Stewart’s ownership, Eldora entered a new era—hosting marquee events like the Kings Royal, World 100, and Dirt Late Model Dream, while undergoing major upgrades to elevate the fan and driver experience.
Stewart doesn’t just own Eldora—he raced it, lived it, and transformed it. His leadership helped solidify the track’s reputation as the beating heart of dirt racing in America. Today, as proud sponsors of Tony Stewart Racing, American Rebel Light Beer stands alongside a team and a legacy that reflect the same bold, unapologetic spirit found in every can of Rebel Light.
“Eldora isn’t just a race—it’s a ritual,” said Todd Porter, President of American Rebel Beverage. “It’s where fans come to celebrate grit, loyalty, and the kind of Americana that’s in our DNA. We’re proud to be part of the Kings Royal legacy and deliver a beer that reflects those values in every pour.”
America’s Fastest-Growing Patriotic Beer – American Rebel Light
Race fans in attendance at Eldora Speedway will once again have the opportunity to raise a cold American Rebel Light Beer, the 4.3% ABV light lager that’s smooth-drinking, all-natural, and brewed without corn, rice, or sweeteners. Available in 12 oz 12-packs and 16 oz Tall Boys, it’s the beer of choice for freedom-loving fans coast to coast.
Join American Rebel Light Beer Trackside at Eldora Speedway on Friday July 17, 2025 and Saturday July 18, 2025
Free American Rebel swag
16oz Tall Boys for $3 (21+)
American Rebel Promotional Team will be out Celebreating Life, Celebrating Freedom and Celebrating Beer!
