$AREB American Rebel Holdings (NASDAQ: AREB) Accelerates Beverage Retail Expansion with “Rebel Light” Beer Authorization in 62 Minuteman Food Mart Stores Across the Carolinas
https://www.globenewswire.com/news-release/20...linas.html
Continued Strategic Southeast Retail Growth Positions American Rebel Light Beer as the Leading Patriotic, Better-for-You Beer in the C-Store Channel
NASHVILLE, TN, July 01, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"
, America’s Patriotic Brand and creator of American Rebel Light Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel, proudly announces additional retail expansion for its beverage division. American Rebel Light Beer, the company’s flagship Patriotic and “Better-for-You” light beer, has secured retail authorization in 62 Minuteman Food Mart locations across North Carolina and South Carolina—marking a significant leap in its Southeastern retail expansion strategy.
This retail rollout with Minuteman Food Marts www.minutemanfoodmart.com, a respected regional operator with a strong community presence, positions American Rebel Light in one of the most beer-forward convenience store markets in the country.
With over 150,000 convenience stores nationwide, and beer accounting for nearly 7% of all in-store sales—especially peaking around patriotic holidays—this placement is both timely and strategically aligned with American Rebel Light Beer’s values and consumer base.
“We’re fired up to partner with Minuteman Food Marts to bring American Rebel Light to even more proud Americans,” said Todd Porter, President of American Rebel Beverage. “This milestone reflects our commitment to celebrating American values while fueling our rapid growth in key Southeastern markets.”
Minuteman Food Mart, operated by Campbell Oil Company, has emerged as a top-tier independent C-store chain in the Carolinas, following its acquisition of Friendly Mart’s 18-store portfolio and continued site development. Its regional strength and loyal customer base make it an ideal partner for American Rebel’s mission-driven brand.
Founded in 1976, Minuteman Food Mart has grown into a trusted convenience destination across the Carolinas. Minuteman Food Mart is a fourth-generation family business that began as a single service station and has grown into a network of over 60 convenience stores across North and South Carolina. The name “Minuteman” was inspired by a statue atop a Lance crackers display in a local hardware store—symbolizing readiness, service, and American grit. With deep roots in the region and a mission built on family values, integrity, and community service, Minuteman continues to deliver fast, friendly service to customers on the go.
Strong Regional Presence: Minuteman operates 62 locations in North Carolina, with additional growth in South Carolina, cementing its influence across the Carolinas. National and Regional Ranking: Ranked #117 nationally among convenience store chains per CSP’s 2025 Top 202 list. Within North Carolina, it’s among the top regional operators, though specific state rankings aren’t published.
Strategic Expansion: Growth accelerated through the acquisition of 18 Friendly Mart stores and revitalization of sites like the former Speedway in Whiteville.
Diverse Offerings: Combines fuel (Shell, BP, Marathon), food service (Minuteman Kitchen, Little Caesars Express), and beer sales to drive margins and customer loyalty.
Beer Sales Outlook: C-stores in North Carolina play a significant role in alcohol retail, especially for beer, within state-regulated hours and ABV limits. Beer sales are a key revenue stream for operators like Minuteman.
Momentum Ignited: American Rebel Light Converts High-Profile Event Success into Tangible Retail Shelf Growth in the Southeastern USA.
This expansion follows a series of high-impact distribution wins in Tennessee, Ohio, Kansas, and Indiana, and aligns with American Rebel’s board-endorsed strategy to accelerate national rollout and capitalize on motorsports and lifestyle marketing platforms.
“North Carolina has shown up big for American Rebel Light—and we’re just getting started. From the roar of the engines at the Coca-Cola 600 to the thunderous support at the American Rebel Light NHRA Nationals, the fans made one thing clear: this is their beer. We were honored to be the #1 selling beer at the NHRA event at Charlotte Motor Speedway, and it’s a reflection of something bigger—patriotic Americans connecting with a brand that stands for what they believe in.” said Andy Ross, CEO American Rebel Holdings, Inc.
“With the new authorization and planned rollout through Minuteman Food Marts, we’re making it easier than ever for the proud residents of North Carolina to enjoy America’s Patriotic, God-Fearing, National Anthem-Singing, Stand Your Ground Beer—not just trackside, but in backyards, on porches, and around the grill all summer long. North Carolina loves Rebel Light, and Rebel Light loves North Carolina. With a growing footprint, a resonant brand message, and a product that delivers on taste and purpose, American Rebel Light is quickly becoming the beer of choice for freedom-loving Americans—on shelves, at events, and in the hearts of consumers nationwide.”
This retail authorization strengthens American Rebel Light Beer’s growing footprint and aligns with broader marketing efforts that are driving national momentum. In tandem with new distribution wins, American Rebel Light has launched trackside sponsorships at select NHRA events, bringing the brand’s energy and values to motorsport fans across the country. These high-octane partnerships are further amplified by a FOX television commercial campaign debuting in Q3 2025—spotlighting the American Rebel lifestyle and reinforcing its big-brand look and feel and is driving brand awareness and consumer demand which will help solidify additional retail placements throughout the remainder of the year and for the important Spring 2026 retail reset process.
https://www.globenewswire.com/news-release/20...linas.html
Continued Strategic Southeast Retail Growth Positions American Rebel Light Beer as the Leading Patriotic, Better-for-You Beer in the C-Store Channel
NASHVILLE, TN, July 01, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"
, America’s Patriotic Brand and creator of American Rebel Light Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel, proudly announces additional retail expansion for its beverage division. American Rebel Light Beer, the company’s flagship Patriotic and “Better-for-You” light beer, has secured retail authorization in 62 Minuteman Food Mart locations across North Carolina and South Carolina—marking a significant leap in its Southeastern retail expansion strategy. This retail rollout with Minuteman Food Marts www.minutemanfoodmart.com, a respected regional operator with a strong community presence, positions American Rebel Light in one of the most beer-forward convenience store markets in the country.
With over 150,000 convenience stores nationwide, and beer accounting for nearly 7% of all in-store sales—especially peaking around patriotic holidays—this placement is both timely and strategically aligned with American Rebel Light Beer’s values and consumer base.
“We’re fired up to partner with Minuteman Food Marts to bring American Rebel Light to even more proud Americans,” said Todd Porter, President of American Rebel Beverage. “This milestone reflects our commitment to celebrating American values while fueling our rapid growth in key Southeastern markets.”
Minuteman Food Mart, operated by Campbell Oil Company, has emerged as a top-tier independent C-store chain in the Carolinas, following its acquisition of Friendly Mart’s 18-store portfolio and continued site development. Its regional strength and loyal customer base make it an ideal partner for American Rebel’s mission-driven brand.
Founded in 1976, Minuteman Food Mart has grown into a trusted convenience destination across the Carolinas. Minuteman Food Mart is a fourth-generation family business that began as a single service station and has grown into a network of over 60 convenience stores across North and South Carolina. The name “Minuteman” was inspired by a statue atop a Lance crackers display in a local hardware store—symbolizing readiness, service, and American grit. With deep roots in the region and a mission built on family values, integrity, and community service, Minuteman continues to deliver fast, friendly service to customers on the go.
Strong Regional Presence: Minuteman operates 62 locations in North Carolina, with additional growth in South Carolina, cementing its influence across the Carolinas. National and Regional Ranking: Ranked #117 nationally among convenience store chains per CSP’s 2025 Top 202 list. Within North Carolina, it’s among the top regional operators, though specific state rankings aren’t published.
Strategic Expansion: Growth accelerated through the acquisition of 18 Friendly Mart stores and revitalization of sites like the former Speedway in Whiteville.
Diverse Offerings: Combines fuel (Shell, BP, Marathon), food service (Minuteman Kitchen, Little Caesars Express), and beer sales to drive margins and customer loyalty.
Beer Sales Outlook: C-stores in North Carolina play a significant role in alcohol retail, especially for beer, within state-regulated hours and ABV limits. Beer sales are a key revenue stream for operators like Minuteman.
Momentum Ignited: American Rebel Light Converts High-Profile Event Success into Tangible Retail Shelf Growth in the Southeastern USA.
This expansion follows a series of high-impact distribution wins in Tennessee, Ohio, Kansas, and Indiana, and aligns with American Rebel’s board-endorsed strategy to accelerate national rollout and capitalize on motorsports and lifestyle marketing platforms.
“North Carolina has shown up big for American Rebel Light—and we’re just getting started. From the roar of the engines at the Coca-Cola 600 to the thunderous support at the American Rebel Light NHRA Nationals, the fans made one thing clear: this is their beer. We were honored to be the #1 selling beer at the NHRA event at Charlotte Motor Speedway, and it’s a reflection of something bigger—patriotic Americans connecting with a brand that stands for what they believe in.” said Andy Ross, CEO American Rebel Holdings, Inc.
“With the new authorization and planned rollout through Minuteman Food Marts, we’re making it easier than ever for the proud residents of North Carolina to enjoy America’s Patriotic, God-Fearing, National Anthem-Singing, Stand Your Ground Beer—not just trackside, but in backyards, on porches, and around the grill all summer long. North Carolina loves Rebel Light, and Rebel Light loves North Carolina. With a growing footprint, a resonant brand message, and a product that delivers on taste and purpose, American Rebel Light is quickly becoming the beer of choice for freedom-loving Americans—on shelves, at events, and in the hearts of consumers nationwide.”
This retail authorization strengthens American Rebel Light Beer’s growing footprint and aligns with broader marketing efforts that are driving national momentum. In tandem with new distribution wins, American Rebel Light has launched trackside sponsorships at select NHRA events, bringing the brand’s energy and values to motorsport fans across the country. These high-octane partnerships are further amplified by a FOX television commercial campaign debuting in Q3 2025—spotlighting the American Rebel lifestyle and reinforcing its big-brand look and feel and is driving brand awareness and consumer demand which will help solidify additional retail placements throughout the remainder of the year and for the important Spring 2026 retail reset process.
