Having worked in S&M for some 30+ years (sales and marketing, not the other stuff...get your minds out of the gutter!), I am certain that the company has been sending our invites for meetings at the conference with VIPs in the industry. It's not like they're just hoping some folks drift on by for enlightenment.
There will be folks who may very well first learn about CYDY there but I'm counting on the company to have set up important meetings with key industry participants during that event.
Cyrus? Mitch? Tyler? Beuler? Beuler? Are you listening? Get on it.