The Firefly Recovery had $4 million revenue the past 12 months, will do $5.5 million this year and is used by 800 pro and college teams, which gives you an idea of the success the KT Recovery Wave should have had if marketed properly! Seems like KT used their exclusive US rights to try and put BIEL out of business rather than becoming a successful partner. Kerri Walsh briefly endorsed the KT Recovery Wave but now has a stake in Firefly.
The Firefly cost $17.30 "landed" to produce and sells for $48 per month according to what they said on the show, but their website indicates it actually sells for $99 for 60 hours of treatment, using one on each leg.
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